I just read an e-newsletter written by Marte Cliff, and I thought I’d share my thoughts on the topic of marketing during the holiday season. There are many who do not market at all during the holidays, and I feel very strongly about this topic.
My job description is marketing for my team members, and I can’t expect them to continue to work diligently every day when I stop working my end of the job. We are in an industry that requires consistent marketing. If we miss a beat, we are set back, and we lose ground. For my team’s ranking, it’s important not to lose any ground.
We have closings happening during the month of December, and it’s my responsibility to spend money and “get mileage” from each of those closings. Those marketing pieces will be saved and used in the future by potential future sellers. Homeowners who are thinking of selling after the holidays will surely use our materials and interview one of us to market their homes.
I want to do what others are not doing. I want to be the one atypical agent who is continually working and searching for new business. It’s important to be visible, even during the holidays. It’s important to do business as usual and demonstrate to those in our marketplace that we are a team of agents who work consistently. Isn’t that the type of agent you would want listing your home? It’s the type I’d want representing me.
Barbara Todaro, sales manager of RE/MAX Executive Realty
Team Leader of The Kuney-Todaro Team
308 W. Central St
Franklin, MA 02038
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