"#1 Team in Franklin's #1 Office"

Talk Is Cheap...Actually It's Free !!!!!

There were a few posts today that indicated how nervous agents are becoming with the phone not ringing as much as it was previously.  One post written by an agent discussed the option of leaving the business after many years.  This is very sad and should not be happening.  There are too many ways to find business without spending any money at all.  The method of prospecting without spending money is called NETWORKING.

Networking is the one source that is free.  Networking is a call to action.  It's a method of marketing yourself and, in turn, becoming known to others as a real estate professional.  Networking should be done every day, in one form or another.  Wear your name badge or casual professional attire, and get yourself out of the office.  Meet people. 

Join local organizations and clubs.  The local chamber of commerce is a great source for meeting professionals.  Join church, school and local branches of national organizations like the Rotary Club, The Elks (BPOE), The Masons and so many others. 

There are networking groups that exist just for the purpose of meeting other professional people!!!  Join one and offer the use of your office for a meeting.  That will allow all of those group members to see where you work and become familiar with you, in your business environment.  If you have a subdivision that you're marketing within your office, ask the builder if you can use the model home to hold a meeting.  The more people who see the product, the more likely there will be a new buyer surfacing!!!  Action is free.  Join and become active as quickly as possible.  If the phone is not ringing, and you don't have the money to make it ring, networking, not quitting, may just solve that problem.

                

             

                        

  www.franklinmahomesales.com

                  

70 commentsBarbara Todaro • September 03 2010 01:07PM

Rocky....... Doing What He Does Best !!!!

                

             

                        

  www.franklinmahomesales.com

                  

12 commentsBarbara Todaro • September 03 2010 04:26AM

Replenishing The Staff Of Agents After Cleaning House !!!!

My past few posts have referenced broker/owners cleaning house and ridding themselves of non-producing agents.  The flip side of that process is recruiting and replenishing that work force that you just kicked to the curb!!  I have a certain mentality about hiring agents and requiring a certain quality of performance and degree of intelligence.  I've been told that my requirements are too intense and limiting, but that's a matter of opinion!!!

A prime place to recruit agents would be through the local school system.  Teachers are usually cut from the right cloth to be successful in the real estate business, and because of local budget cuts, there are many teachers who have recently received "pink slips."  They are my preference and for many reasons.

Teachers have many characteristics that work wonderfully in the real estate business.  They are organized, caring, intelligent, good communicators, good negotiators, fair, creative and have a sense of humor.  They are respectful and well respected; they know how to control situations and the list goes on.  By the way, did I mention that I was a teacher!!! 

                

             

                        

  www.franklinmahomesales.com

                  

22 commentsBarbara Todaro • September 02 2010 04:58PM

Who Owes Who ????????

There were many comments on a post that I wrote yesterday concerning the duty of broker/owners to maintain an office with productive agents and to eliminate the non-productive.  Many of the comments suggested that it's the broker/owners burden and responsibility to provide all of the tools necessary for the agents to become successful.  I fully disagree with that premise. 

The broker/owner provides a place to do business and the errors and omissions insurance to cover your errors.  The onus is on the agent to prepare a game plan for success based on that agent's capabilities.  We all know what our limitations are, and therefore, we are the only ones who are capable of providing a business plan for success. 

The hand holding exercise of the broker/owner leading the way through the dark alleys of the real estate journey are long gone.  The Internet is your guide, and your broker/owner should have his office equipped with the proper server and phone system.  The rest is up to you, the agent, to focus on business and soar to the top!!!  Agree????

                

             

                        

  www.franklinmahomesales.com

                  

29 commentsBarbara Todaro • September 02 2010 12:43PM

Another Pending Sale at The Villas at Eagles Nest in Franklin MA 02038

Another pending sale at The Villas at Eagles Nest in Franklin MA 02038.

Lorraine Kuney of The Todaro Team successfully created another pending sale in building #5 (514) at The Villas at Eagles Nest in Franklin MA.  This is a first floor condo, and there will be a fall closing on this unit. 

Lorraine does a fine job of representing our builders and The Villas at Eagles Nest is selling very well.  Call Lorraine Kuney of The Todaro Team at 508-380-9938 for a private showing or to have a brochure emailed to you.  Or visit our open house event

 every weekend.  Directions:  Pleasant St to Miller St to Silver Fox Road to Eagles Nest Way.  Prices start at $385,900.

                

             

                        

  www.franklinmahomesales.com

                  

6 commentsBarbara Todaro • September 02 2010 09:48AM

One Marketing Method Needs To Compliment Another...Does Yours Make Sense?

After reading a post this morning by Gail Harris titled "Today's Tidbit...29 and Counting" it inspired me to share more of my thoughts on the many methods of marketing, and there are many methods.  In my opinion, an agent needs to utilize more than one form of marketing, and there should be a marketing plan in place and followed conscientiously. 

The most important factor in marketing is that all of your methods have some overlap and complement each other.  There should be some type of harmony and balance with marketing methods.  The focal point of my marketing is blogging for SEO.  All of my blogs have a link to my website which is critical to marketing inventory and my team's presence.  From my website, one would find a link to my outside blog and another to my Wordpress blogging site.  Everything online is connected.

Direct mail marketing is another marketing method that I use consistently.  Each postcard will display my website and outside blog address, and it doesn't matter what the theme of the postcard might be, it will display these addresses with the directions to: Read Barbara's Blogs.  People always need direction, don't they??

Another form of advertising and diligent prospecting for my team members would be our weekly open house events.  Displayed at each model home would be a brochure for that community, and on each cover one would find the addresses for our website and outside blog.  Everything is interwoven and completely connected.  One form of advertising compliments all of the others.  It's tightly woven, and there are no loose ends.  Each method promotes our inventory and us, but most importantly it encompasses an audience of Internet users and the non-technical community. 

                

             

                        

  www.franklinmahomesales.com

                  

18 commentsBarbara Todaro • September 02 2010 09:16AM

Open House Saturday September 4 at The Villas at Eagles Nest is Franklin MA 02038

Open house Saturday September 4 at The Villas at Eagles Nest in Franklin MA 02038.

Join The Todaro Team at their open house event on Saturday, September 4 from 1:00pm to 3:00pm at The Villas at Eagles Nest in Franklin MA.  This is a new condominium community that is OPEN TO ALL AGE GROUPS and boasts one level living.  The condos range in size from 2,300 s.f. to 3,200 s.f. penthouse condos. 

We have three standing units and we are under construction with the next building with several pre-sold condos in that

building.  Visit us and you'll understand why this community has become such an attractive place to live.

Directions: Pleasant Street to Miller Street to Silver Fox Road to Eagles Nest Way.

The condo fee is $233/month and prices start at $385,900.  Call Lorraine Kuney of The Todaro Team at 508-380-9938 for a private showing or to have a brochure emailed to you.

                

             

                        

  www.franklinmahomesales.com

                  

0 commentsBarbara Todaro • September 02 2010 08:38AM

Open House Saturday September 4 at Meadowbrook Heights in Franklin MA 02038

Open house Saturday September 4 at Meadowbrook Heights in Franklin MA 02038.

Visit the open house event, on Saturday, September 4 from 1:00 pm to 3:00 pm, provided by The Todaro Team of RE/MAX Executive Realty at the active adult community known as Meadowbrook Heights in Franklin MA.  This community is comprised of 59 duplex style townhomes with first floor master bedroom suites, 2.5 bathrooms, hardwood floors, tiled baths and laundry and an open floor plan.

The maple kitchen with breakfast bar, granite counters and stainless appliances is open to the dining area with its bumped out window.  The family room has a corner gas fireplace and cathedral ceiling.  There is a slider to a private deck.  The condo fee is a reasonable $200/month and prices start at $339,900.

Directions:  Pleasant to Graystone to Pheasant Hill to Longhill to Grey Wolf.

Call Lorraine Kuney of The Todaro Team at 508-380-9938 for a private showing.

                

             

                        

  www.franklinmahomesales.com

                  

14 commentsBarbara Todaro • September 02 2010 05:30AM

Beautiful Federal Colonial at 6 Doe Drive in Buck Hill Estates in Franklin MA 02038

Beautiful Federal Coloniall at 6 Doe Drive in Buck Hill Estates in Franklin MA 02038.

This sparkling colonial in Buck Hill Estates offers a very private lot abutting acres of State Forest Land.  This home boasts a large tile foyer, formal living room with French doors, formal dining room with gleaming hardwood floors and oak treads on the formal stairway.

The cabinet packed kitchen with an island and tile backsplash opens to a fireside family room with a 50" plasma tv and surround sound with speakers.  The lower level is finished with a game room with built ins plus an office.

This lovely home is offered at $539,900.  Call Lorraine Kuney of The Todaro Team at 508-380-9938 for a private showing.

                

             

                        

  www.franklinmahomesales.com

                  

5 commentsBarbara Todaro • August 30 2010 03:59PM

Classic Home in Franklin MA 02038

Classic home in Franklin MA 02038.

This picture postcard setting with a classic Royal Barry Will style cape is a home that is recognized by everyone in Franklin MA.  This ten room, five bedroom, 2.5 bathroom cape boasts too manyamenities to mention all of them, but to give you a sample, there is a 96 pane boxed out picture window, a Skandi kitchen with cherry cabinets, skylights, step down family room, sitting room, hardwood floors in most of the rooms and a beautiful sunroom.

There is a barn with stalls and a permit for one horse on this 2.97 acre parcel.  Offered at $549,900.  Call Lorraine Kuney of The Todaro Team at 508-380-9938 for a private showing.  You'll be glad you did.

                

             

                        

  www.franklinmahomesales.com

                  

6 commentsBarbara Todaro • August 30 2010 03:30PM