It's time to start thinking about February's postcard and what it will say. I mailed to two towns, Franklin, Ma. and Bellingham, Ma., in the month of January. That was a total of 12,000+ postcards. I received 13 listing calls, and that was double what I expected to receive. I'm extremely happy with the results. My team members have appointments this week to sign up several of those listings. We still have two appointments to present listing presentations, and two of those 13 calls will list at the end of Feb. or beginning of March. There were three that decided not to sell. Our resale listing inventory for 2010 will be in great shape within the next couple of weeks, and we have started our new year with very good momentum because of direct mail marketing.
The postcard mailings will continue every month without interruption throughout the year, and I will update you on the listings closed on July 1st. I encourage all of you who have not attempted this type of marketing to take the initiative to try it, even if it's for a four or five month period. The time is right, and we all know that timing is very important in this business. Don't miss this window of opportunity. 
Most real estate agents are not spending their money on marketing today, and there are many homeowners who need and want to move. Send the postcard and make it easy for them to respond. It's much easier for a homeowner to respond to a postcard rather than flipping through the yellow pages and not having a name for whom to ask when the call is made. Let them take you up on your offer for a "Free Market Analysis" and start your year off on the right foot, just as we did
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I've read several negative blogs regarding Stop & Shop entering into an agreement with RE/MAX of New England to host real estate offices within their stores. I think this is a tremendous way to generate leads.
fice will be a great convenience for people who wish to discuss real estate or make an appointment to meet at the office to discuss real estate. This is an ideal location to generate leads. No one is going to hover over the cash register!!! No one will interfere with anyone who is grocery shopping!! The children will not create chaos and spill gallons of milk!! Those were only a few of the negative comments mentioned in previous posts. Reading the negative nonsense was at times humorous, but most of it was nothing more than an indication of agents wishing they too had this option available to them. 
Our in-house marketing department provides a wide variety of marketing materials for our agents. I take full advantage of the convenience and the one on one communication that is readily available in-house. 
I'm a life-long resident of the Town of Franklin. This has been home to me from day one except for college years (and those were spent in Maine.) I taught in Franklin prior to my real estate career, and I've been selling real estate in Franklin since 1978. 
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antle. The photo on the right boasts a vaulted ceiling rather than a cathedral ceiling. There is also a corner gas fireplace, a double mullion window and a set of sliding glass doors to a deck. This family room also has strip oak flooring.
