Successful marketing is a game of chance. Since every real estate market is different, every form of marketing may not work in every marketplace. Real estate is local, but we all know that!!!
Have you taken the time to test a variety of marketing methods in your marketplace? You may be very surprised with the results. The more testing, the greater the chance of “scoring.” This relentless marketing will eventually attain a “Brand” for you. You’ll be recognized; constantly visible; and your name embedded.
The key to success with many offline methods of marketing is dependent upon your degree of accomplishment with your “Branding.” The stronger the “Brand,” the easier it is to make the phone ring.
“Branding” is achieved through marketing with a magnitude that trumps others in your area. When your name is in the forefront of potential clients when real estate is mentioned, you have successfully become “Branded.”
When “Branding” is successful, it doesn’t matter what you do for marketing, you will win. Until the “Brand” is carved in stone, “market like you mean it.”
Eventually, if you miss a month of marketing, your phone will continue to ring!! That’s what happens if you Brand your name properly. Marketing accomplishes that!!
Just another thought for the moment….
Barbara Todaro, sales manager of RE/MAX Executive Realty
Marketing Agent for The Todaro Team
308 W. Central St...suite E
Franklin, MA 02038
Exclusive Marketing Agent for The Todaro Team
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All Rights Reserved
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