Most of us have been in the mindset of preparing for 2012. We are only hours away. In setting our goals and establishing the methods that we’ll be using to achieve those goals, let’s not forget the most important methods of marketing.
Let’s not dismiss the “old school methods of marketing.” These are approaches that will never die, in my opinion. They’ve worked for decades and will continue to work, if they have agents using them who have consistent work habits.
The most common methods are direct mail marketing and door knocking. Of these two options, direct mail marketing is my favorite and most productive. It takes little effort but can cost a significant amount of money, if done properly.
Door knocking was never a method that I enjoyed doing any more than cold calling. I’ve always felt that both of these options were an invasion of privacy, and I know I would not appreciate being called or having someone unexpectedly knocking at my front door. I would be annoyed, and because of that, I was not in favor of practicing something that would annoy me.
Niche marketing is easily accomplished via direct mail marketing, and niche areas of focus are certainly preferred. Don’t eliminate methods that work. It’s shortsighted and more than one method of marketing is needed. Remember, there is marketing beyond the Internet!!
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