I just read a post written by Kat DeLong titled “Lousy Grammar Just Cost You A Sale…Thanks” and it made me think about the topic of who should blog. This is a serious problem.
How many times have you read a post that was written incorrectly? There are posts that have grammatical errors; punctuation errors; poor sentence structure and even with spell check, spelling errors.
These are posts that are read by potential clients. The simple fact of this matter is that everyone should not blog. How does one tell another that the blogs he/she is writing are doing more harm than good?
We are encouraging agents to use social media; we are promoting blogging on ActiveRain and other blogging platforms; we are providing round table meetings to support our agents’ efforts to blog. We are not necessarily familiar with the writing habits of any of our agents. Are we creating a monster?
After we read the first blog post and we realize that the agent’s literary ability is non-existent, is it too late? On ActiveRain, there are usually featured posts for newbies when that new member submits his/her first blog post. It encourages that agent to continue to blog. However, is that feature a bonus or a penalty with the punishment soon to come in the form of business lost?
To blog or not to blog…..this is a serious problem for many, and most are not aware that they have a problem!!! Agents have different abilities. Some are extraverts and are fantastic networkers; others are introverts and get lost in a crowd but can express themselves very well in a blog post. Blogging is not for everyone, and it can do more harm than good. Blogging is not for everyone!!
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