Listing agents, your goal is to create a bidding war on your listings and provide the highest price for the seller. It’s your job to generate the energy to accomplish this task, but you can’t do it alone. The seller and the listing agent are a team, and they need to assist each other in the process of marketing that listing.
The seller needs to follow the advice of the listing agent and price the home properly. An overpriced listing has no chance of attracting multiple buyers to submit offers. Why would they!!!
Assuming the price is right, it’s time for the agent to step up to the plate and have a marketing plan in place. An open house will be at the top of the list, and in order to run an open house that will attract enough visitors to create the energy needed to result in multiple offers, time is needed.
The open house would traditionally be scheduled for a Sunday, and we would submit the listing into MLS seven days before the open house and advertise with many different methods. There would be no showings until the open house event on that Sunday. Our MLS allows 7 days with no showings until the day of the open house.
Our seven days of marketing time would allow us to provide direct mail marketing postcard invitations; local newspaper ads; MLS open house alerts; and certainly a heavy dose of Open House blog posts on many different platforms. The neighbors would receive hand delivered invitations. There would be an open house sign in the front yard with the planned date and time of the open house seven days before the event.
The seven day period will give potential buyers the opportunity to drive by and become familiar with the neighborhood; search online for fresh content and photos every day; and if the posts and photos are continually provided throughout the seven days, the results will be fantastic.
The key to this plan of attack is for the seller and the agent to work together to create this game plan. The right price range is critical, and the online marketing everyday will be tantalizing. What better way is there to create a bidding war than to tease the buyers with a nicely priced home in a great area? It’s a win-win for the buyer, the seller and the agent.
Copyright © 2011 The Kuney-Todaro Team - All Rights Reserved
 |
 |
 |
Visit Our Other Sites:
NewConstructionFranklinMA.com | FranklinMAHomeSales.com | FranklinMANewHomes.com
