Prospecting is the heart beat of the real estate business. We prospect for new leads by using a variety of methods. I read a post today by Larry Lawfer regarding cold calling. I have to admit, of all the methods of lead generation, cold calling was always my least favorite. Most people don't like to be bothered by "annoying phone calls" and "no time, is a good time to call."
I prefer marketing to the masses, and we all know that prospecting is a numbers game. The more contacts one makes, the better the opportunity of striking oil. We need to drill deeply for those leads. Direct mail marketing is my method of choice to reach the masses.
When I do a mailing, I hit 7,200 homes a month, every month. One would have to call 250 homes every day for a month to reach all of those homeowners. That's not going to happen and certainly not every month.
Direct mail marketing is a method that will never grow old. It's a method of prospecting for new business that covers the most ground in the least amount of time. On the flip side, it's expensive, but we need to continually reinvest money into our business to keep it growing. It takes money to make money, if money is to be made in a reasonable period of time.
Cold calling for new leads is a long tedious road with many "clicks" on the other end before you hear someone say something positive. Direct mail marketing produces a phone call from the potential client to you, and that's a listing or sale just waiting to happen.
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