One of the quickest ways to lose business is to “assume” that you closed the business. The first lesson we learn in our early years in the real estate business is to never assume. Never assume anything. If you assume, you can be assured of losing.
How many times have you given a listing presentation to a potential seller and assumed the listing would be yours because they indicated that to you? As a result, you don’t follow up and you wait for the call to meet again for the paperwork to be signed. You assumed the listing was yours. Until you have the document in hand, it’s not yours.
How many times have you not heard anything about financing, so you assume all is well? This is an assumption of facts that will lead to a mess just before closing. Follow up and get the true picture.
How many times have you assumed the results of a number of different scenarios only to find out that the bottom line was not as you had ASSUMED? This is a lesson that confronts us continually. It happens less frequently as we become more conditioned to NOT ASSUMING ANYTHING IN THE REAL ESTATE BUSINESS. It’s a lesson that must never be forgotten, and you can “assume” it will always result in a negative!!!
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