Wouldn’t life in the real estate business be easy if someone could map out a game plan, and that plan would be guaranteed to make the phone ring? Well, dream on!! Every day I think about what I’m not doing that I should be doing to allow my business to continue at its current pace.
I follow the top producers on ActiveRain, and I pick and choose many of the same methods they use successfully. Realbird is the latest and greatest, plus Animoto videos through Realbird. I think of all the sites that I’m currently using, Realbird is the one giving me the most bang for the buck. If you’re a listing agent and you have not signed up for Realbird, you’re missing the mark!!
Some of the other sites are Wordpress and Trulia. They work well, and I use them consistently, but Realbird provides great Google juice and a support system, if needed. There are webinars every Monday and Wednesday, and they’re free. Yesterday was a Katerina Gasset webinar, and I picked up several new pointers. If I can learn just one new thing with each webinar, I’ll be in terrific shape with my marketing. There's no one better than Katerina Gasset for SEO coaching.
Have you added videos or slide shows to your marketing? The path of least resistance for that type of marketing is via Realbird. Trust me on this one. It’s worth every penny.
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The real estate business is a typical “feast or famine” type industry.
How much is enough? Is there such a thing as "too much" when it comes to marketing? We each have our own way of judging how much time and effort we need to devote to make the phone ring at a steady rate. 
This morning I read a post by Cindy in Indy and she mentioned "showing up" every day and Cindy was focusing on blogging. I fully agree that agents need to show up every day, but they also need to select what works best for them. If blogging is not your forte, then pick your poison, and show up every day for a dose.
2011 has started with a roar!! Lorraine has nine sides pending and ten new listings since January 1, 2011. I am marketing with tremendous intensity and have not missed a beat in 19 days. I market, the phone rings and Lorraine works the leads.