Marketing must be done consistently because we NEVER KNOW WHEN THE TIME WILL BE RIGHT!!! There are so many unknowns when it comes to marketing. We never know who will be reading; or when they’ll be reading; or when they’ll be ready to make the phone call. There is one fact that you can count on and that is OUT OF SIGHT, OUT OF MIND.
Unless we are consistent with our marketing methods of choice, we will have wasted whatever good marketing we attempted to provide. Remember, there are many agents who are doing the same tasks.
Some agents will be impatient and if the phone doesn’t ring by the second month, the task is terminated and labeled non-productive. This is a grave error and these agents are not thinking or marketing properly.
If marketing produces results immediately, it’s coincidence. It’s not typical. It’s chance. You need to have confidence in what you do and how you do it. Patience is needed and consistency is mandatory.
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