I just overheard a conversation between two agents about an agent who continually has new listings and has never been without inventory, but this agent is not the sharpest knife in the drawer. I had to laugh as I was listening to this dialogue.
My theory has always been that an agent’s success in the real estate business is based on the quality of networking one does. This is a business of who you know, not necessarily what you know. That’s a sad state of affairs, but it’s reality.
Think about the top 5% of your office and within those numbers I’m sure you’ll find a few agents who know less than they should; agents who do not market; and agents who are not using social media. These are top producers because of who they know.
Will these agents continue to have business? If their deals run smoothly, they will continue to reap the rewards. Their referral system will multiply with every closed transaction, and more referrals will be directed to them. It’s not what you know but who you know in the real estate business that will give you the momentum you need to reach the top.
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