The competition is fierce today with securing listings. When times get tough, we have to go beyond what we normally provide for marketing. It’s time to use whatever one has available to use. If you are not in the top ranking in your area, use the production of your entire office. Refer to that production as “we.” It’s “our” production.
Prepare Powerpoint charts and graphs to reflect the current status of listings, pending sales, closed transactions, rentals and the list goes on. Graph whatever facets of the market you or your office might excel in standings. If both entities are high ranking, graph both yours and the office’s.
If you don’t inform your potential clients, who else will? It certainly will not be the next agent to deliver a listing presentation. That agent is hoping your materials are not updated or impressive. It’s time to impress. It’s time to shout to the world that you have a track record of getting the job done. It’s not bragging; it’s competing.
Deliver your listing presentation as if you were capable of competing in today’s market. If you do not appear competitive, you will probably be eliminated. Enthusiasm and a positive attitude about the real estate business is the first step. The rest depends on your ability to compete.
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