The media is continuing with its mission to relay bad news and depressing statistics about the housing industry. This does not help our cause, but there is still business to be found. The key word is "finding" the business.
Business no longer comes running to find you. The game is quite different now. Real estate agents need to prospect for that business. People are in need of real estate guidance, and more often than not, they do not know where to start looking.
There are homeowners who are on the brink of losing their homes. There are homeowners who have not missed a mortgage payment, but know that it's coming soon, if they do not act quickly. Some of those homeowners will be purchasing another home that is smaller and more affordable, and others will be renting, until the dust settles.
There are many other homeowner scenarios. If you have not made an earnest effort to find new business, your business will soon be over. Now is the time to decide what your method of prospecting will be and do it with energy and enthusiasm. This is not the time to tip-toe. There's enough business in this game for everyone, but those who are not participating will take on the role of spectator.
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