My next project this morning was to prepare this postcard to mail to a database of 55+ potential BUYERS for our active adult community known as Meadowbrook Heights. This mailing will inform and remind the recipients that there is an open house event every Sunday from noon to 4:00pm, and that we have closed on 50% of this community.
My database for the town of Franklin is 3,524 names and addresses of potential buyers who are in the 55+ age group. Of course, we will have our other communities open every weekend, and since people buy on comparison, we direct them to all of our condo communities.
Direct mail marketing is a great method to use to find listings, but it is also a very easy way to market to specific buyers. Names and addresses can be purchased from Accu-Data for any age group or income level. You can become as specific or as general with the parameters of your database as you wish. It depends on what you are marketing and who the ideal buyer may be.
I have been marketing to a 55+ buyer database for several years, and I believe direct mail marketing compliments my blogging efforts. Every postcard has my blogging address on it, and the potential buyer can read all of the information about each community along with tantalizing them with crisp, clean photos of the properties on each blog. All of my marketing is interwoven and one method compliments another. The only advertising I participate in is blogging and direct mail marketing, and they are both done consistently.
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