No matter what the state of the real estate market may be, the flow of business is always structured the same. It comes in spurts. It’s unpredictable, and that’s why it’s so very important to not miss a beat. The way we work today is the determining factor when it comes to the flow of new business in the future.
If we take a break in between transactions, expect there to be a void in your income in the future. It’s very important to continue to work consistently, and it doesn’t matter what methods of prospecting you use. Use what works well for you. If it’s working, use it. If it’s not, change it.
Keep it simple. Use more than one method of prospecting for new business, and make sure your methods of marketing are all integrated. Every month I hear murmurs from an agent or two who announce that they have a deal or two, and they exhale. It’s a relief.
Unfortunately, there is no exhaling in the real estate business. Relief comes when you retire, and you no longer have to focus on where, when or how your next deal will surface.
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