Do you have a slogan? My team slogan has been "the #1 team in Franklin's #1 office" since the inception of the team. We previously worked as a team without making it formal, so I had no problem with establishing that slogan. I knew we had what the potential to be the best.
A slogan is a reflection of how you want others to recognize and remember you. It's a statement that must compliment what you do, and how you do it. Our slogan has worked for us for almost a decade, and it now has a presence online because it's the name of my outside blog and our website. I guess Google likes the name, too!! Many of our online titles say "#1 Team in Franklin's #1 Office."
Every memorable product has a slogan. That's what helps in keeping it memorable. Do your clients remember your slogan? We always ask how every potential seller found us, and today Lorraine was told that they called because we're "the #1 team in Franklin." What's your slogan? Is it working well for you? If not, you might want to create a new one!!!
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