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Market Share in Franklin MA for Real Estate Offices in 2012

Market Share in Franklin MA for Real Estate Offices in 2012

market share in franklin ma for all offices

This chart is a display of the market share in Franklin MA for all real estate offices since January 1, 2012 to present day.  The most productive real estate office selling Franklin MA properties is RE/MAX Executive Realty in Franklin with 32 closed units for a total dollar volume of $10.8 million dollars and 44 closed sides.

If you are considering buying or selling a Franklin MA property, call The Kuney-Todaro Team of RE/MAX Executive Realty in Franklin at 508-520-9881 for a consultation or a Free Market Analysis.  No one sells more homes than RE/MAX!!!

This representation is based on data provided by MLS-PIN who does not guarantee the accuracy and the data may not reflect all real estate activity.

 

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New Homes in Franklin Massachusetts
5 comments • Barbara Todaro "Franklin MA Homes" • April 30 2012 04:26AM

Business Doesn't Just Happen.....Find The Source And Work It

I spend several hours every Sunday reviewing the production of the previous week and preparing the game plan for the next week based on the source of our production.  An analysis of the origin of our business each week contributes to the continuation of that business.

Our adult community business stems from a combination of blogging and direct mail marketing.  We received two calls this week from out of state buyers who are interested in our new construction condos.  One is moving here to be near family and the other is moving due to a job change and wants a luxury condo.  Both of these calls are a result of blog posts found with a Google search.  That’s why I come back every day to ActiveRain!!

I’ve expanded our direct mail marketing to include towns to which I have not previously marketed.  The response is good, and I’ll continue to add more towns to my database.  Those postcards work well for target marketing.

Do you know where your business is coming from?  It’s great to have business, especially after the past few tough years.  Pay attention to how it’s finding you and work those sources.

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New Homes in Franklin Massachusetts
21 comments • Barbara Todaro "Franklin MA Homes" • April 22 2012 05:35AM

Proving The Power Of Online Marketing To A Co-Worker....The Hard Way!!!

The best part of working in the real estate business is the competitive nature of the business.  My team members are listing agents and, on occasion, we are in competition with our own RE/MAX Executive agents. 

No one knows what the other agents have for business or what phone calls have been received.  Whenever we are invited to give a listing presentation, we can only assume that the other agents who are invited are from other real estate offices.

Our listing presentations always include screen shots of Google searches for our listings that are under agreement; a page of Internet sites where the seller can find our listings; and a narrative on the importance of online marketing.  When you and your competitor are from the same office, the only significant difference is how you market.  It's always a tough lesson to learn!!

Are you able to successfully compete with your office coworkers or do they have the upper hand on marketing?

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New Homes in Franklin Massachusetts
10 comments • Barbara Todaro "Franklin MA Homes" • February 29 2012 09:41AM

Ride That Wave Before It Breaks....Take Advantage Of The Surge In Business

It seems that agents everywhere are experiencing a surge of business.  There are fewer active listings on the market; an increase in pending sales and more homes scheduled to close in the near future.  We need to take advantage of this positive time.

No one knows how long it will last, and I’m sure once the election is over we’ll see some changes.  Unemployment is the main culprit, and until that improves, don’t think this real estate market is rallying.  This stream of business is temporary, and if we think of it as temporary, we’ll hustle to capture as much as possible.  We will also market more than ever to make our phones ring more frequently.

Of all of the many topics to post online, the most effective at this time would be market reports.  Show potential homeowners that this is the prime time to sell your home.  Encourage them to ride that wave before it breaks.  Post the latest facts about your community, and offer a "Free Market Analysis" with every market report for those who are thinking of selling in 2012. 

Timing is everything in real estate and homeowners, along with potential home buyers, should be inspired to call and discuss their options.  The market reports will make your phone ring.  Show them that you know the market.  People like to do business with knowledgeable, successful people.

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New Homes in Franklin Massachusetts
26 comments • Barbara Todaro "Franklin MA Homes" • February 11 2012 11:29AM

We Can't Run On An Empty Tank....No Marketing Results In No Clients !!!

The market has improved within the past few months.  The activity in 2012 has picked up; there are more buyers; fewer new listings, and the demand for a relatively well priced home has evolved.  Builders are taking advantage of this new market, and they’re taking advantage of this spurt and providing a few new starts.

What I have also noticed from the bloggers who I follow daily is that they’re blogging less.  They do blog but not as frequently.  Am I imagining this?  Has anyone else noticed fewer posts?

If agents are blogging less and marketing less because business has improved and they're busy working clients, they need to fasten their seat belts.  When the trip ends, they’ll be idle.  It’s like traveling on one tank of gas and thinking you can continue on that long journey without replenishing your fuel.  When the tank’s empty, you’re out of business. 

Block time for marketing to the public.  Forget about the networking with member’s only posts and focus your time on marketing listings and market reports.  Use the right keywords that will complement your niche.  Out of sight, out of mind holds true in our business.  I wouldn’t test the validity of that statement. 

If there’s a gap in your marketing, you’ll need to be prepared for a gap in your income in the future.  It will be there unless you market consistently.  Block time to provide that marketing.

 

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54 comments • Barbara Todaro "Franklin MA Homes" • February 10 2012 11:45AM

Blog About Your Open House Events..... It Drives Traffic To You!!!

Today is Super Bowl Sunday, but it’s also an important open house day.  I spoke to Lorraine about the activity today at our open house events, and it’s been busy.  The visitors were from out of the area, and they all saw the open house events advertised online.

It’s a great feeling for me to know that my Thursday blogs about our open house events are producing results.  I blog about all three subdivision open house events on ActiveRain, my outside blog on ActiveRain, Trulia, two Wordpress blogs and Realbird every thursday, without fail.   

All of those sites give me 7 to 10 titles on the first page of a Google search for “open house february 5 in franklin ma” or whatever the date may be.  I’ve had all ten titles but not every weekend. 

Blogging about open house events in advance of the open house allows visitors the opportunity to plan for the weekend and know where they’ll be visiting.

It also affords me the opportunity to blog additionally, if the results were not sufficient.  I do it until I get it right!! 

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23 comments • Barbara Todaro "Franklin MA Homes" • February 05 2012 02:44PM

You Must Be Found Before You Can Be Appreciated For What You Provide!!!

This morning, I read a well written post by Barbara Hensley titled “ME, ME, ME, big I” and I had to share my thoughts on this topic.  We are obviously in an ego-oriented business.  There are not too many successful shy, withdrawn and introverted real estate agents.  Most real estate agents are overly boisterous and extroverts.

Self-promotion is a necessity in the real estate business.  We all need massive exposure to capture the quantity of business that will satisfy our financial needs for the year. 

How will anyone know us if we are not blasting our success with various challenges, complimented by photos?  People like to do business with successful people.  Potential clients need to make good decisions.  What will direct potential clients to call us rather than another agent?  A very important part of marketing is self-promotion.  Once we have received the call, then we can show them how we market using the “FOUR LETTER WORD”….THEM!!

We have our photos on business cards; there are signs and decals with our contact information and photos; we submit posts to our blogs that promote our successes in the business; and we announce our office and individual rankings. 

Self-promotions will never grow old, only the methods of marketing us.  There are fewer print ads and more Internet advertising.  Personally, I would love to see fewer agents in my area self-promote.  My income would grow rapidly!! 

If one is not a top producer but is associated with an office that is a top producing office, that agent should promote the office and blend herself into the ad as the contact person within that office.  Make self-promotion work for you, whether you are a top producer or not!!  There is always a way to self-promote, even if an agent is newly licensed.  We all need visibility and without it, we are, in fact, “secret agents.” 

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37 comments • Barbara Todaro "Franklin MA Homes" • December 30 2011 07:32AM

Make Your Blogging Work For You.....You're The Boss!!!

Yesterday I received listing call #2 for this week.  We always track our business whenever possible.  Both of these calls came to us because of online marketing, but isn’t that what we do this for everyday?

One caller was doing a search for new homes in Franklin MA, and we were in many searches they did.  I post our inventory continually with a variety of keywords.  When a search is done for any of those keywords, we suddenly appear.  One caller said they see us everywhere online.  When a variety of keywords are used when you write posts about inventory, eventually you’ll be found.

Another caller “Googled” an address of one of our listings, and I had 8 of the 10 titles.  That speaks for itself, and I received the call from the second potential seller.  Before homeowners call for a market analysis, they do some research and if you’re visible online, you’ll get the calls.  Both of these calls were a result of online marketing of other inventory.  I only do direct mail for a market analysis in the Town of Franklin MA and both of these calls were from an abutting town.

Writing posts about your listings is an important task.  People want to do business with people who are successful.  If you write about each listing you have every week, and you use a variety of keywords, you’ll be found; your listings will be found; and you’ll capture more business from the existing business that you have. 

Write narratives about your listings.  Post a variety of crisp, clean photos.  Go beyond using your MLS format.  Make the presentation interesting, including using Realbird slide shows and Animoto videos. 

Potential sellers want to see for themselves what they’ll be receiving from you for marketing.  Give them a good sample of what you do and make sure it’s enough so they can find you.  Make your existing listings work for you and for the existing homeowners of the homes you are marketing.  Make blogging work for you and your sellers…..you’re the boss!!!

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47 comments • Barbara Todaro "Franklin MA Homes" • December 16 2011 04:53AM

The Quest To Create An Office Of Bloggers.....Make It A Goal For 2012

Just as agents need to review and redesign their marketing goals and their objectives for 2012, so, too, do broker/owner/managers need to follow suit.  I manage the Franklin MA office of RE/MAX Executive Realty and my goals as a manager have been set for 2012, and I’m now preparing to execute them for the New Year.

My main priority is to create a real estate office where the majority of its agents participate in online marketing.  This is a feat that will require constant attention.  I have to admit, I have a jump start on this task.  Several agents have joined ActiveRain and are attempting to blog consistently.

As more agents join this bandwagon, the agents who have already established the habit will act as role models to novice bloggers.  Broker/owner/managers, have you included online marketing goals in your plan for 2012?  Are your agents’ online marketing skills and habits included in your marketing goals? 

An office is as good as the agents who work there, and if the marketing skills of your agents are not up to par, how healthy is your office?  A strong online presence within the office helps everyone.  It creates a sturdy framework that will assist every one of the agents within the office to improve their production. 

Broker/owner/managers should incorporate a game plan for each agent to participate in online marketing.  I have my plan in place.  I know which agents will feel insecure, and there is a plan in place to assist and encourage them to feel secure. 

At one point, I was the only blogger.  Now we have 5 agents in the Franklin MA office who blog.  That number will reach 15 before the end of the year, and the result will be a stronger, more visible and more productive RE/MAX Executive Realty in Franklin MA.  That’s my commitment.

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125 comments • Barbara Todaro "Franklin MA Homes" • December 10 2011 10:10AM

Is It Called The Blind Leading The Blind....Or Taking The Bull By The Horns???

Sometimes you have to take the bull by the horns and create a path that is easy to follow and put into action.  It may sound like a hand holding exercise, but if hand holding is what it takes for agents to blend into using online marketing, so be it.

RE/MAX Executive Realty started the process by offering a roundtable event that had a very good turnout.  We have 95 agents in our firm and over 33% attended.  If we had stopped there, I assure you that no additional bloggers would be added to the list of RE/MAX Executive Realty agents who blog. 

Our marketing department has scheduled a mini roundtable in each of our offices.  This is a question and answer session.  It’s a session of learning some terminology and some basic blogging points. 

The next step is mine.  I meet with agents individually and get them off the blocks. We join ActiveRain and post a blog; we create a listing website on Realbird; we talk about Animoto videos; we talk about keywords and links; we share a lot of information for one session.  

As more agents participate in blogging the better the chance that additional agents will blog.  Is it safety in numbers?  Is it that an agent doesn’t want to appear to be not as capable as others?  We ARE in a competitive business and there is competition within the office as well as outside. 

I always ask that each agent share what they know with others within their office.  It’s an opportunity for each agent to participate in mentoring.  They should be helping each other, and if I’m helping them, my request should be carried out. 

Broker/owner/managers, if you want your agents to participate in online marketing, it’s not going to happen on its own.  It will happen if you participate in their success.  It will happen if you can easily teach them the basics.  None of us are tech savvy users, but we know enough to pass that basic information along to others.  It’s taking the initiative to pass “basic technology information” through the pipeline one agent at a time.  Nothing's easy....but it will all get accomplished!!!

 

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26 comments • Barbara Todaro "Franklin MA Homes" • November 17 2011 08:45AM