The market has improved within the past few months. The activity in 2012 has picked up; there are more buyers; fewer new listings, and the demand for a relatively well priced home has evolved. Builders are taking advantage of this new market, and they’re taking advantage of this spurt and providing a few new starts.
What I have also noticed from the bloggers who I follow daily is that they’re blogging less. They do blog but not as frequently. Am I imagining this? Has anyone else noticed fewer posts?
If agents are blogging less and marketing less because business has improved and they're busy working clients, they need to fasten their seat belts. When the trip ends, they’ll be idle. It’s like traveling on one tank of gas and thinking you can continue on that long journey without replenishing your fuel. When the tank’s empty, you’re out of business.
Block time for marketing to the public. Forget about the networking with member’s only posts and focus your time on marketing listings and market reports. Use the right keywords that will complement your niche. Out of sight, out of mind holds true in our business. I wouldn’t test the validity of that statement.
If there’s a gap in your marketing, you’ll need to be prepared for a gap in your income in the future. It will be there unless you market consistently. Block time to provide that marketing.
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We are continually seeing new names and faces on ActiveRain, and that's a good sign that more and more agents understand that Internet marketing is essential today to survive. What can we all do as a group to encourage continual participation from new bloggers?
How many different sites do you have for blogging? When I first started blogging, I blogged exclusively on ActiveRain, until the proxy errors happened. We always hear that everything happens for a reason. The proxy errors and the slow system forced me to progress forward.
How much is enough when it comes to the topic of marketing? Can you over-market? Is there a point where you must decide when to level off? If one stops marketing, "out of sight, out of mind" kicks in quickly. Just like politics!!
It's not uncommon at a RE/MAX office to be invited to do a listing presentation only to later realize that another agent from your office had also been asked. It's very competitive today in the real estate business, and with every listing appointment, we need to always assume that there will be others called by the owner, and some of them may be your own co-workers.
I read a post today that asked the question "Do you ever get sick of blogging?" That made me think about the reason I blog and why I never get bored with it. I post blogs every day. I'm never tired of blogging, and that's because I need to make it a major part of my marketing plan. 
There's an old adage that states "out of sight, out of mind" and that's the quickest way for one's real estate business to reach its demise. If an agent is not advertising properly and Internet exposure is sporadic, fasten your seat belt for the consequences. 
There was a featured post this morning by Bliz titled "Is There Any Seller Pie Left For The Blogger" and I thought I'd describe how blogging works for my team. Now let me preface this post by saying that I was never a marketing major in college. My major was biology!!! My experience with marketing is from years of using common sense and determining through trial and error what works best in my marketplace and how to best use those methods.
Confidence is a quality that all listing agents must possess. A seasoned agent usually feels confident just because he/she has years of experience. Mentally, those years of experience will enable that agent to pound his/her chest and feel victorious just for putting in that amount of time.
We are working in an insecure business. We have no pension, retirement or medical benefits unless we provide them for ourselves. We are in a business that requires us to rely on ourselves for everything including making the phone ring. We are constantly hearing and living by the phrase "if it doesn't kill you, it'll make you stronger."