Yesterday I received listing call #2 for this week. We always track our business whenever possible. Both of these calls came to us because of online marketing, but isn’t that what we do this for everyday?
One caller was doing a search for new homes in Franklin MA, and we were in many searches they did. I post our inventory continually with a variety of keywords. When a search is done for any of those keywords, we suddenly appear. One caller said they see us everywhere online. When a variety of keywords are used when you write posts about inventory, eventually you’ll be found.
Another caller “Googled” an address of one of our listings, and I had 8 of the 10 titles. That speaks for itself, and I received the call from the second potential seller. Before homeowners call for a market analysis, they do some research and if you’re visible online, you’ll get the calls. Both of these calls were a result of online marketing of other inventory. I only do direct mail for a market analysis in the Town of Franklin MA and both of these calls were from an abutting town.
Writing posts about your listings is an important task. People want to do business with people who are successful. If you write about each listing you have every week, and you use a variety of keywords, you’ll be found; your listings will be found; and you’ll capture more business from the existing business that you have.
Write narratives about your listings. Post a variety of crisp, clean photos. Go beyond using your MLS format. Make the presentation interesting, including using Realbird slide shows and Animoto videos.
Potential sellers want to see for themselves what they’ll be receiving from you for marketing. Give them a good sample of what you do and make sure it’s enough so they can find you. Make your existing listings work for you and for the existing homeowners of the homes you are marketing. Make blogging work for you and your sellers…..you’re the boss!!!
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