I spend several hours every Sunday reviewing the production of the previous week and preparing the game plan for the next week based on the source of our production. An analysis of the origin of our business each week contributes to the continuation of that business.
Our adult community business stems from a combination of blogging and direct mail marketing. We received two calls this week from out of state buyers who are interested in our new construction condos. One is moving here to be near family and the other is moving due to a job change and wants a luxury condo. Both of these calls are a result of blog posts found with a Google search. That’s why I come back every day to ActiveRain!!
I’ve expanded our direct mail marketing to include towns to which I have not previously marketed. The response is good, and I’ll continue to add more towns to my database. Those postcards work well for target marketing.
Do you know where your business is coming from? It’s great to have business, especially after the past few tough years. Pay attention to how it’s finding you and work those sources.
Copyright © 2011 The Kuney-Todaro Team - All Rights Reserved
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NewConstructionFranklinMA.com | FranklinMAHomeSales.com | FranklinMANewHomes.com
If you’re not moving forward, you’re either treading water or moving backwards.
Are you counting? It's a good practice to count the number of listing calls one receives each month and from what source they were derived; count the number of listings closed each month; count the number of pending sales each month; and count the number of closings each month. 
The weekend is upon us. That means, to my team, that new business is found most plentifully today and tomorrow rather than any other day during the week. We are always prepared for the weekend.