Just as agents need to review and redesign their marketing goals and their objectives for 2012, so, too, do broker/owner/managers need to follow suit. I manage the Franklin MA office of RE/MAX Executive Realty and my goals as a manager have been set for 2012, and I’m now preparing to execute them for the New Year.
My main priority is to create a real estate office where the majority of its agents participate in online marketing. This is a feat that will require constant attention. I have to admit, I have a jump start on this task. Several agents have joined ActiveRain and are attempting to blog consistently.
As more agents join this bandwagon, the agents who have already established the habit will act as role models to novice bloggers. Broker/owner/managers, have you included online marketing goals in your plan for 2012? Are your agents’ online marketing skills and habits included in your marketing goals?
An office is as good as the agents who work there, and if the marketing skills of your agents are not up to par, how healthy is your office? A strong online presence within the office helps everyone. It creates a sturdy framework that will assist every one of the agents within the office to improve their production.
Broker/owner/managers should incorporate a game plan for each agent to participate in online marketing. I have my plan in place. I know which agents will feel insecure, and there is a plan in place to assist and encourage them to feel secure.
At one point, I was the only blogger. Now we have 5 agents in the Franklin MA office who blog. That number will reach 15 before the end of the year, and the result will be a stronger, more visible and more productive RE/MAX Executive Realty in Franklin MA. That’s my commitment.
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