This morning, I read a well written post by Barbara Hensley titled “ME, ME, ME, big I” and I had to share my thoughts on this topic. We are obviously in an ego-oriented business. There are not too many successful shy, withdrawn and introverted real estate agents. Most real estate agents are overly boisterous and extroverts.
Self-promotion is a necessity in the real estate business. We all need massive exposure to capture the quantity of business that will satisfy our financial needs for the year.
How will anyone know us if we are not blasting our success with various challenges, complimented by photos? People like to do business with successful people. Potential clients need to make good decisions. What will direct potential clients to call us rather than another agent? A very important part of marketing is self-promotion. Once we have received the call, then we can show them how we market using the “FOUR LETTER WORD”….THEM!!
We have our photos on business cards; there are signs and decals with our contact information and photos; we submit posts to our blogs that promote our successes in the business; and we announce our office and individual rankings.
Self-promotions will never grow old, only the methods of marketing us. There are fewer print ads and more Internet advertising. Personally, I would love to see fewer agents in my area self-promote. My income would grow rapidly!!
If one is not a top producer but is associated with an office that is a top producing office, that agent should promote the office and blend herself into the ad as the contact person within that office. Make self-promotion work for you, whether you are a top producer or not!! There is always a way to self-promote, even if an agent is newly licensed. We all need visibility and without it, we are, in fact, “secret agents.”
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