We've read many posts about agents selecting a real estate office, and during this tough economy, it's very important to select the right office environment. When business is good, an agent will make money as long as that agent has a pulse.
When selecting a real estate office today, one should take into consideration the attitude that office has toward marketing. Marketing makes the phone ring. If the individual agents are not able to market themselves, they will be totally dependent on the office for their business. There are offices that do not allow agents to self promote. There are offices that insist upon a certain protocol for all advertising.
On the other side of the spectrum, there are real estate offices that encourage and expect the agents to market themselves and prospect for all of their business. If an agent is joining that environment and not prepared to participate with online marketing, it can be overwhelming.
The positive part of this scenario is that there are always people available to help get the agent off the blocks. ActiveRain is a source that provides education and many of its members make themselves available to give guidance. The key today is to select the office with flexible terms and conditions for marketing. The rest will all fall into place in the right environment.
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