RE/MAX Executive Realty

New Construction As A Listing Tool For Resale Listings

When a real estate team focuses on new construction, does that eliminate or hinder them from competing for resale properties within the marketplace?  The answer to that is a definite, unequivocal, and down right "NO" it does not.  As a matter of fact, knowing the structural systems and the working functions of a home, of any age, is essential, when one interviews to take a listing. 

How many of us have witnessed agents who are not familiar with what they are looking at when showing a property.  During a new construction showing at our inventory, one of my team members will offer to accompany the showing to make sure the home or condo is presented properly.  We can't assume that everyone is knowledgeable about new construction, and we want the deal.  There are too many agents who have not taken the time to become educated about home construction and that informational void can make or break a sale. 

There are many buyers who call on our new construction inventory but cannot wait for a home or condo to be built.  They are prime candidates for a resale property.  Our new construction makes the phone ring. Initially, the inquiry is for that new home or condo, but quite often a resale property is sold by a team member.  Our new construction inventory and knowledge of that entity has helped us to close many resale listings.  It has been responsible for many of our buyer calls, and subsequently, many of our resale home transactions.  Everyone loves to see a new home but not every buyer can own one.

Many potential buyers cannot afford new construction, but most begin their search at the top of the food chain not the bottom.  They want to see what is offered at the top of the market and they work their way down to what is realistically in their price range.  

Agents who list new homes will be the first agents exposed to those buyers. They will have to option of showing them other properties or referring them to other team members.  We like to refer them.  Our focus is to move the new homes. 

We love new construction, and I actively market for land for our builders.  When you have new homes in your inventory, you will have the greatest share of that marketplace because of open house events that are "required every weekend."  We spend the time, and we earn our money.  

        

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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Comment balloon 39 commentsBarbara Todaro • January 16 2010 11:04AM
New Construction As A Listing Tool For Resale Listings
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When a real estate team focuses on new construction, does that eliminate or hinder them from competing for resale properties within the marketplace? The answer to that is a definite, unequivocal, and down right "NO" it does not. As a… more