This has been an unusually busy summer. In the past, summer months were always a slow period that was attributed to summer vacations and many families living in the second home on Cape Cod for the summer months. My team has been averaging 10 new listings every month since January 1, 2011.
The difference between past summers and this summer is marketing. I have never marketed to this degree of intensity in past years. Past years were better real estate markets. This is the most challenging market in which I’ve ever worked in 33 years, and my marketing has changed significantly.
Now, I not only participate in monthly direct mail marketing pieces offering a Free Market Analysis, but my online marketing compliments those postcards. I blog about the mailing, and I post the individual piece online. I write blogs everyday on ActiveRain and my outside blog. I also use Wordpress, Trulia, Realbird plus videos on Youtube. That’s a lot of online marketing.
The more one markets online, the more business will surface. This year is more intense than last year with my blogging efforts. Last year, I limited myself to ActiveRain, my outside blog and Wordpress. What a difference Realbird has made. Every seller loves videos and slide shows. Google does, too, and Google has the final vote!!! If you want your business to improve, focus on Internet marketing. What a tremendous difference it makes if done consistently.
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