Thursday is my “open house” blogging day. My team members and I are great fans of open house events every weekend. I focus on marketing new communities and a significant portion of marketing is via open house events every weekend.
Today, I posted three on ActiveRain; two on Trulia and five on Wordpress. I have everything above the fold for Sunday and the top three for a Saturday search, plus all of our open house information is in MLS.
I also have a full page for our new construction communities in a “Homes for Sale Magazine” and our open house information can always be found there. The difference between having a successful open house and a not so successful event is the exposure given to the open house. If no one knows about it, no one will visit. Multiple methods of advertising are critical to promote the open house, and signage on the day of the open house will give it the final touch.
We use 8 to 10 signs plus balloons for two open house events. Every neighbor is informed and agents receive an email broadcast. The preparation is time consuming, but the results are always worth the effort. Just as with everything in life, you receive from it, what you put into it!!
We love open house events. Our open house events every weekend are responsible for half of our business, and I make sure they are exposed properly. There's a formula for everything, including a successful open house.
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Our open house weekend was a very successful two days of marketing. Yes, open house events are a method of marketing. We have one offer to purchase in hand on Meadowbrook Heights and another one to be written tomorrow on The Villas at Eagles Nest. 
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