It amazes me when I hear stories about listing agents not wanting to cooperate with buyer agents. That buyer agent may have a potential client with interest in your inventory. Did that listing agent miss the class that taught the lesson: "It's Better to Co-broke than Go Broke?"
When I review our production at the end of the year, I calculate how many transaction sides my team has closed. The majority of the transactions for my team members are co-broke transactions, and that's our preference. We cater to other agents. My team and I market new construction, along with our resale inventory, and we focus on open house events every weekend. Since our specialty is our new construction inventory, and we represent several local builders, we decided that our efforts would be directed to marketing to buyer agents as well as to buyers.
We make life as easy as possible for all buyer agents who introduce our inventory to their clients. We treat them all with respect and fairness and justifiably so. When buyer agents preview our open house events, our team members provide them with a complete tour and all of the details of the property so the buyer agent can feel comfortable and knowledgeable when they arrive on site with their buyers. Making the buyer agent comfortable and providing all of the necessary information and tools needed for them to close their clients is considered one of the main functions of the job of representing our builders. Good representation means presenting the product in a professional manner to all who cross that threshold.
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