The team concept is one that's becoming more popular in the real estate industry. The problem is that not all teams are successful, and if they do survive, it's for a short term. Where do agents go wrong when creating a team? What leads to its downfall? I've observed several teams within the RE/MAX system, as they have formed and dissolved.
The most important factor when creating a team is to make sure the team leader takes full responsibility for making the phone ring. The leader needs to be accountable to the team members for providing a strong base for them to develop their business. When the leader is not truly a leader, but only a fantasist, that team never gets off the ground. Teams are not made of dreams. Teams are made up of members who have the same mentality, drive, ambition and vision as the team leader. When the phone rings and it's time to step up to the plate, the team members should be there and ready to take on the challenge. That's what leads to success.
I've observed two team leaders decide to merge because neither of them have teams that work well enough to rank as award winning. This is an example of "two wrongs don't make a right."
With the use of the Internet for marketing, my team and I have profited tremendously with basically no out of pocket expense. Placement of our inventory on the Internet with prime positioning has allowed me a powerful resource for securing additional inventory for my team. As a team leader, Active Rain has simplified my life. Now, I focus everyday on marketing our inventory, creating cheers about my team members and learning new techniques to improve my marketing every day.
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