How do you market to sellers to direct them to call “YOU” for a Free Market Analysis of their property? Due to the cost of direct mail marketing, many agents have eliminated that method of marketing. It is expensive, even though it DOES work.
I market an offer of a Free Market Analysis online. I post charts of our office production in various towns; production charts are posted when a team member ranks highly for listings taken in a town; charts of our team’s production are posted online, and in every post there is an offer for a “Free Market Analysis.”
The keywords that are used might be: “free market analysis franklin ma” or whatever town I’m referencing. When potential sellers are not familiar with a real estate agent their search for one will start online. I’ve received many listing calls because of my online marketing to sellers.
If you want to promote yourself as a listing agent in your area, start that process online and compliment it with postcards and/or other print advertising. There should be many posts written on this topic. I write them periodically and include links to our website or other posts that display my Free Market Analysis postcards.
A simple post will go a long way, especially if you have the majority of titles on the first page of a Google search for many keywords that a potential seller might use to find you. Think about how powerful that is!!!
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