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Some Have It And Some Don't...It's Easy Enough To Detect!!

Your home is only going to sell for fair market value, Mr. Seller, and buyers determine what the market will bear.  It’s what a buyer will pay, and if you don’t agree with that opinion, you’ll sit and wait.  What you’ll wait for is the market to catch up with your opinion.  Prices are still declining, even though the numbers of sales have increased. 

Negotiating is a game we all have to learn, and it is a game.  We can play cat and mouse, but that usually results in nastiness; we can be told the bottom line from the seller and try to get more than that number; or we can go to the bottom line in the first round; and the game will be over with "take it or leave it." 

My method as a listing agent was to get the bottom line number from the seller, and I would negotiate until it was over.  Many times I exceeded that number and the seller was thrilled; if I hit the number, the seller got what he/she asked for; and if I didn’t, the seller had to decide whether to take it or wait for the next buyer.

I think there are many buyer agents who have convinced their buyers that an unrealistically low number could result, and once the negotiating starts, it ends quickly.  Many buyer agents are desperate for a deal and want their buyer to step up to the plate, so they paint a scenario that’s not probable.  Builders become infuriated because it’s a personal thing with them; homeowners also get upset; and it’s best we don’t describe what listing agents go through to maintain a sense of calm with everyone. 

A good buyer agent has control and has the buyer’s confidence to take the direction suggested by that agent.  Buyer agents can make or break a deal depending on how much faith the buyer has in them.  As a listing agent, we can always tell who has it and who doesn’t!!


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Wasting Time Is Sinful...Learn To Cooperate...You'll Make More Money

One of the most important elements of success for real estate agents in this market is cooperation.  The purpose of MLS is to allow all agents the ability to cooperate with each other.  MLS makes life easy for us to view properties and select the right ones for our buyers. 

There is no place in this market for agents who avoid each other; and there is no time for battling with agents who refuse to work in unison with others to sell listings.  We need to adopt the habit of joining forces to accomplish the goal of selling each listing that is on the market.  No one can do this single handedly.

There are agents who refuse to return phone calls and cooperate with showings; there are agents who would rather not co-broke with others; there are agents who give our profession a bad name; and those are the agents we need to eliminate from our industry.

I’ve heard of agents who have an offer in hand and the listing agent refusing to return a phone call to secure that offer.  The agent lost the deal to another and never had the chance to deliver the offer.  I’ve become aware of an agent who read a post about a listing that was not in MLS and was not able to show that listing. 

Until we stop allowing this type of behavior to exist, we’ll always be controlled by these unscrupulous agents.  It’s too easy to fall into their trap and be manipulated by these ruthless agents.  Address this behavior with local boards; meet with the management of companies of these agents; and make their behavior known to others.  It’s not acceptable and no one should tolerate this.


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Can't Do A High Wire Act And Have Balance Too....

We continually read blog posts about creating a balance in life between business and personal activities.  We all know the ideal scenario, and that would be to make alot of money and enjoy spending it with friends and family.  Easier said than done!!

Think about the top agents in your area, and I mean "high volume agents."  How many of them are able to have their cake and eat it too?  How many of the top, highest producing agents in your area are able to “forget about business” and fall off the face of the earth for a couple of weeks? 

I haven’t met that person yet.  Don’t expect to leave your business with others and come back to totally satisfied clients.  It’s not always that easy.  I’ve witnessed agents losing business because the productive person who was in charge of it spent more time with her own business and wasn’t focusing on anything else. 

Once a routine is started, it’s difficult to have gaps and not be thrown off kilter.  We’re creatures of habit, and if you have good work habits, it’s challenging to maintain that practice and have balance too.  The word “challenging” is a relaxed word.  “Impossible” is more appropriate. 

Balance is easily attainable if production is not important.  We don’t punch a clock.  The burden is on the individual to step up to the plate and commit.  The ideal, high producing real estate agent is the individual who is not married and has no children.  That’s the agent who can soar.  The rest will have balance!!


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Deposit Money Keeps You Honest Buyer...My Builders Hold It And Use It!

The reason for a buyer to pay deposit money is to keep the buyer honest in the deal.  If we’re referring to new construction, the builder frequently wants to use the deposit to build the house.  Our builders require a 10% deposit, and they use it.

Some of our builders will guarantee the money personally, but others will not.  If the buyer does not want the builder to use the deposit, there will be no deal.  The builders’ bank will always give a reference to the buyer on the financial status of the builder.  So far, we haven’t lost a deal because of who holds the deposit.

I’m sure the day will eventually arrive when the buyers’ attorney says “no” but until that time, we have some happy builders and satisfied buyers.  If the buyer is motivated enough to buy, the builder uses the deposit; the home gets built; and everyone wins, including the agents. 


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Home Inspections Are Not A Negotiating Tool....

Home inspections are performed for the purpose of detecting structural and mechanical defects and safety issues.  Every home has an actual life and an effective life.  There are many 25 year old homes that have an effective life of 10 years because the owners have continually improved and maintained the house.

Listing agents need to explain to their sellers that if a home is 25 years old, the home is not going to be priced as new construction of the same size.  On the same note, buyer agents, the homeowner is not going to reduce the price to provide the buyer with the extra money to remodel the home to a new home condition.

If a home is free of structural and mechanical defects, and there are no safety issues, there should be no negotiating for future improvements.  If the roof has 5 years remaining, start saving for the new roof, buyer; and if the furnace is 20 years old, you may want to save an additional amount for that new future furnace too.

I can count on one hand the number of our listing home inspections that have resulted in no further negotiating.  Home inspections have become a second opportunity for buyers to knock that number down another notch or two.  Home inspections are not a negotiating tool.  Transactions would run much smoother if buyer agents negotiated the real deal up front.  If there are valid defects, sellers should expect to negotiate those.  Buyers don’t have a chokehold on sellers any longer.  The market has changed and sellers now have the courage to say “no.” 


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Future Numbers Multiply When Clients Are Satisfied....It's Easy Math

I’ve always had the attitude that when I need business, if I keep on working, it will be there.  Business will happen when I least expect it; it will just appear on my desk or the phone will ring or someone will walk into the office and ask for me or a team member. 

Business suddenly appears when I need it most because I never stop looking for it.  I search everyday for new business.  It’s called prospecting.  When one prospects, it must be done relentlessly.  There should be no gaps.  When done consistently, there may be brief periods of no new phone calls but with patience and continued effort the voids will be filled. 

It all averages out at the end of the year, if you work diligently every month.  The more business an agent can produce, the more referrals that agent will receive from satisfied clients.  This is a referral business, and the numbers multiply quickly, but it all starts with prospecting. 

When one happy client can refer two more clients; and those two clients each refer two more clients, the money rolls in.  Every seasoned agent should work as if he/she were a new agent.  The energy and enthusiasm of being “green” results in the drive that’s needed to get the ball rolling.  Success starts with a good attitude.


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The Stairway To Success...One Step At A Time or An Escalator Ride??

I read a post this morning by Bill Fields titled “The Secret Formula for Success” and I thought I’d share my thoughts on this topic.  Everyone has their own version and opinion of what factors are most influential in determining one’s success. 

Bill discusses commitment and determination as major factors and I agree with him to a certain degree.  An agent can be totally committed and determined to succeed; beat the pavement everyday; perform all of the tasks that are required to prospect everyday for new business; and the results could be minimal.

This is a people business.  That statement can be interpreted very differently by agents, depending on their attitude and outlook.  My interpretation of real estate as a “people business” means that it’s “who you know” that’s most important.

This is the main reason for real estate agents to network.  If your networking skills are up to par, you’ll succeed.  If you can network with the right people who have networked to get where they are, you’ll succeed.  If you are surrounded by successful people who need to use your services, you’ll succeed.

We need to know how to network and with whom to network.  It’s not so much what your know, but it certainly is "who you know" that will make your real estate career a successful one.  Knowing the right people, combined with commitment and determination, will make that ladder to success seem more like an escalator.  You stand on a tread and the people you know will move you along to the top.


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Is Your House In Order.....We Preach That To Our Sellers!!

How many of us practice what we preach?  We continually direct our sellers to “get their homes in order.”  Do you have yours in order?  Does your business run like a well-oiled machine?  How disappointing if you are directing others to get organized but you have not been following that which you preach to others.

Have you weeded out and thinned out debris and extras that are no longer useful in your business?  Have you upgraded and modernized your systems?  Are you organized with handling each transaction? 

It’s easy to give direction and dictate what your potential client needs to do in order to list his/her house.  This is a follow the leader business.  Sometimes the leader needs as much direction as the potential client, and if this is obvious, you just lost your potential listing.  Is your business structure one of “do as I say and not as I do?”


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Strike While The Iron Is Hot.....Don't Allow The Momentum To Die

We’ll be closing on a home in one of our subdivisions that the builder built on speculation.  Once that home was pending, I smeared the Internet with that information along with the fact that we’d build another similar one.  I wrote post after post stating that new homes are selling, and they were.

The results were wonderful.  We pre-sold another lot with a similar home to be built on that lot; and we pre-sold a home that is $340,000 more than the spec home.  That’s three sales in the one subdivision within a 4 week period.  Two homes were $600,000 and one was $940,000.  That’s called striking while the iron is hot!!!!

There’s a right time and a not so right time for everything.  Once a piece of good news is available to you, use it and overuse it.  "Overused" is not a word in my vocabulary, if you haven't noticed.   If you say something enough times, someone will want to investigate what the big deal is about.  They came, they saw, they bought!!!  Works every time.


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50 commentsBarbara Todaro "Franklin MA Homes" • April 22 2012 09:43AM

Our Fast Pace Results In Gaps.....Good Business Can Slip Away!!!

There are some methods of real estate sales that should return to the “old way” of doing business.  I can remember personally delivering every offer I wrote and presenting it to the seller myself in the presence of the listing agent.  I also remember other agents who delivered offers to my sellers and me.   

The best part of that method was the speed and lack of emotion.  There was never a gap of time that passed and all parties remained calm and pleasant.  If there were questions, they could be answered immediately.  There was never any information miscommunicated, and the seller and listing agent felt comfortable because they met the agent who was working with the buyer.  There was now a degree of accountablility that surfaced.

If an agent today wanted to be present during the delivery of an offer, we would welcome that.  If we think that one of our offers needs an explanation that requires our presence, we will request that we deliver our offer in person. 

When one delivers an offer via scanning and emailing, it leaves a lot to be desired.  It might seem as though it saves time.  However, the time wasted with negotiating, explaining and proper communicating by phone, email or text is greater than the time it would take to present an offer in person.  Most importantly, the number of offers that would be accepted rather than rejected might be worth the extra effort!!  Our fast pace results in gaps that good business sometimes can slip through!! 


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24 commentsBarbara Todaro "Franklin MA Homes" • April 06 2012 05:49AM