Isn't it fantastic to be a member of a group in which not many agents participate? You know I'm referring to our ActiveRain group of consistent blogging participants. There are hundreds of thousands of members, and that's the first step in participation. Join the club. The next step is to follow the program as designed by its successful members.
Blogging everyday is a task that will enable you to survive in this market. We have many more years of this dreadful economy to endure, and the only way anyone will be able to stay alive is by marketing without spending money. If there is no money coming in, no money should go out!! Blogging is the answer. Think of blogging as a free ticket to the next level with your business, even during an economic crisis.
It will be one year on September 30, since I started blogging. That was the first day of preparing to receive continual gifts during my future days in real estate. The benefit of this free marketing resulting in amazing Internet presence will enable my team to maintain our status for production and visibility in our marketplace without my spending money. Have your gifts started rolling in yet, or are you NOT blogging enough???
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I've written many blogs about survival. The simple directive of "the more you blog, the more business will surface" is a very true statement. I have been blogging diligently with several posted every day, and my phone is now ringing often with inquiries about our new construction. There were two more calls today, and one of them has a condo to sell prior to purchasing. 
What have you accomplished with your marketing today? I prepared a "just sold" postcard for a listing that Lorraine Kuney is closing on tomorrow. I posted two open house blogs on ActiveRain this morning plus a narrative about "discount brokers" and this post. 
Recently there have been a few posts about singing out, loudly and clearly about milestones achieved by working diligently on ActiveRain. I have done that in the past when I reached a certain level of points and posts and comments, etc. It just occurred to me that the most important milestone that can be achieved is the continual increase in the number of inquiries from potential future buyers. 
Blogging has a multitude of uses, and in the brief ten months that I've been blogging, I've experienced a number of effects from this marketing method. First and foremost, my blogs continually direct traffic to our open house events every weekend. Our weekend activity would be a fraction of what presently exists without blogging. This, in turn, would have resulted in fewer transactions in each of the subdivisions.
I read a post this morning by Richard Weisser titled "
The majority of my blogging is about our new construction and in every blog I include our open house event information. We have an open house scheduled every Sunday throughout the summer at each of our new construction communities.