Direct mail marketing is a multi purpose, multi faceted method of marketing. As an example of how a variety of different mailings can trigger more calls, let me briefly describe our success in a 72 lot subdivision in Franklin called Dover Farms. I was the original marketing agent for this new community when it was under construction in the mid ‘90's, but most of the original owners have sold.
One mailing at the beginning of the year brought us our first listing at 20 Palomino Dr. in Dover Farms. That home will be closing on Friday. I have already mailed "just listed, sale pending, all contingencies satisfied and ready to close for that home, and I will be mailing just sold on Friday. Our next call was 71 Palomino Dr. which is now pending. I have mailed just listed and pending cards for that home. Our next new listing is 76 Palomino Dr., and a just listed card will be mailed this week, as soon as it goes into 
MLS.
Lorraine Kuney, my team member, has been on two additional listing appointments at Dover Farms. One will come on the market in two weeks and the other in September. When I send a mailing to announce a new status of a home, I mail to everyone in the subdivision plus homes on the streets that are contiguous to that community. The count is approximately 200 cards with every mailing.
The homeowners in this subdivision will continue to receive Free Market Analysis postcards every month throughout the year, along with the variety of postcards reflecting the status of the properties at Dover Farms that we have listed.
I have taken full advantage of the activity that has occurred in Dover Farms, and the result of my direct mail marketing has made The Todaro Team the preferred team for those homeowners. Thanks to direct mail marketing, we have six listings in this 72 home community since Jan. 1st and more business will come in the future. It's a great way to market your inventory and to share your success in marketing that inventory. Direct mail makes the phone ring.
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After receiving an email from an ActiveRainer mentioning that she's thinking about how to increase the number of listings in her inventory, I decided it was time to revisit direct mail marketing and share my success with this method of making the phone ring with listing calls. I've been consistently doing direct mail marketing for decades. I mail over 7,000 postcards once every month. My cards have a different theme every month, but they offer the same service of "Free Market Analysis."