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Build Your Inventory By Listing One New Home....New Construction Attracts New Business!!!

The greatest advantage of having new construction as part of your inventory is that new construction will lead to more business.  New construction is the entity that all broker/owners should be adding to their array of listings in order to increase the number of total transactions in the office.

New construction sets the pace in real estate.  No one will pay more for something used, when they can buy the same product new.  Therefore, the majority of buyers will start their search with new homes.  Many will not qualify for those new homes, but the agents will have the first opportunity to create a relationship with the buyers and hopefully become a buyers' agent for their home search. 

Along with becoming a buyers' agent for the new client, the buyers will most likely have a home to sell.  One new home has now created a new buyer client and a future resale listing for the agent to market. 

It's a worthwhile mission to learn the basics of selling new construction.   Understand the product and the process to build a home.  Know the methods and materials used to build the home.  Knowledge of the product will sell the product, and if the buyer can't afford to buy it, that buyer will continue to work with you because you're knowledgeable.  All homes have similar structures, give or take a stud.  There are convenient online courses for designations for new construction.  If you want your phone to ring, new construction will make that happen faster than any other product. 


Copyright © 2011 The Kuney-Todaro Team - All Rights Reserved

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New Homes in Franklin Massachusetts
44 commentsBarbara Todaro "Franklin MA Homes" • April 15 2011 09:31AM

Listing New Construction.....An Exercise In Time Management-Follow Up and Total Organization

Listing new construction is management intense in our area.  Representing small builders, who do not use "on site construction supervisors" but do the job themselves, requires an agent who is prepared to be the go-between for the builder and the buyer.  The work starts at the early stage of reserving the lot and then determining the home to be built on that lot.

Once the purchase and sales agreement is signed and the mortgage contingency is satisfied, the building process begins and so too does the work of the listing agent.  It's the responsibility of the listing agent to make sure every change has a signed work authorization with a price; all selections are made in a timely fashion and with a signed work authorization with prices for overages; inspections by the buyer are accompanied and each phase is signed off by the buyer; all communication between the buyer and the builder should be via email to the listing agent so that there is a paper trail and no miscommunication; the final walk through prior to closing must be accompanied by the listing agent and a punch list submitted to the builder prior to closing.

These are some of the major tasks handled by the listing agent of a new home.  There are many other duties satisfied by the listing agent such as double checking the numbers for the overages purchased by the buyer and the credits to the buyer.  I always did an excel spread sheet for those overages and credits and had them approved and signed off by the buyer the day before the walk through.  The buyer would also pay for those upgrades before closing.  This allowed the closing to be focused on nothing other than the bank documents.

The role of a listing agent representing a builder is management intense and requires total organization and timely follow up.  Time is of the essence with new construction.  Time is money and with each day, the builder is paying interest on a construction loan.  The transaction needs to run smoothly.


Copyright © 2011 The Kuney-Todaro Team - All Rights Reserved

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New Homes in Franklin Massachusetts
19 commentsBarbara Todaro "Franklin MA Homes" • February 13 2011 03:00PM