Where does the majority of your business come from? Some of today's posts were localism about open house activity that occurred this past weekend. It's good business to let people know how your new construction is progressing. Potential buyers who are thinking of making a move to a new home will follow the progress of your new communities.
There were two PowerPoint charts that displayed the current statistics for the production of listings taken and closed transactions in my town. People like to do business with successful people. How will they know who is successful unless you show them!!!
I do that every week in a chart form that is easy to read and people comment on it. They actually congratulate Lorraine for her production when they see her. Potential sellers do a Google search to find the most productive office and agent in a town. If you fit into that category, shout it to the world. If you don't, someone else is getting what should have been your phone call!!
There was also a listing blog, and there were two pending sales that we brought to the purchase and sales agreement stage. I like to post every step of the process from "another one listed" to "closed another one and everything in between!!!" People like to know this information.
Most of our production is from open house events. The traffic that flows to the open house events comes from blogging and direct mail marketing, and each of these methods compliments the others. If your current methods of marketing are not working to your satisfaction, change the methods.
Every marketplace is different. Find out what works best for you in your marketplace and use the methods consistently, loudly and clearly. Marketing takes time and patience. Nothing happens quickly in the real estate business, but the results will be positive if you find the right systems and work them properly. Market with a Megaphone.
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I'm a firm believer that "everything sells." Regardless of the type of property or the location, there will always be a buyer for it. Finding the buyer is the task that will make or break you.