We all have different feelings that motivate us. My greatest motivator in the real estate business is FEAR. That one emotion will make the adrenaline flow faster than any other. The fear that the phone will not ring, the buyers will go elsewhere, the agents will not call us to show our listings, we will not have any new listings etc. are the greatest motivators to work smarter. That one emotion is responsible for my not abandoning my marketing, even for a short period of time, while my team and I are very busy with no time to spare.
The marketing continues as if we were out of business. Once a marketing program is in place, it stays in place, as long as it works. There are many agents who think that once the phone starts ringing because of direct mail, as an example, the mailings can be sent less frequently. This is far from the truth. If every deal is thought of as your last deal, your marketing routine will never stop, and your year will be a very successful one. Stay in motion.
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