If your marketing efforts were an automobile, would they be a used car or a new Mercedes? Marketing is the driving force that makes the phone ring. Just as we sometimes judge a person's success by that superficial presence radiated by a luxury vehicle he/she may drive, so too does the general public form an opinion of the degree of expertise of a real estate professional by his/her marketing.
How many times have you seen an ad with one blurry photo of a listing? There are no angle views: no interior photos; no eye candy; no money shots; just one flat looking, front photo. Real estate agents are marketing agents, first and foremost, and salespeople second. We must first make the phone ring before we have the opportunity to close a sale. Without that call, there's nothing to see!!
The phone will ring in direct proportion to the quality of your marketing materials. To cut corners and produce an inferior quality marketing product is to announce to the world that you are devoting neither the proper time nor the creativity that is warranted to market a listing properly. The first step in becoming a proficient listing agent is to produce marketing materials that reflect your capacity as a competent marketing expert. So, trade in the old vehicle and proudly drive that new Benz.
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