I recently wrote a post titled "Find a Buyers' Agent Who Cares or Be Prepared to Pay the Piper" and now here's the flip side of that coin. My team and I are listing agents, and our attitude is that it's better to co-broke than go broke. We market to buyer agents.
Most buyers today have a buyers' agent or seek one out when they are ready to proceed with a property. This is a good decision for every buyer. They all need to be represented properly.
However, there are listing agents who make life very difficult for buyer agents to proceed. Phone calls are not returned, information needed to close the buyer is not shared and the reason is because the listing agent is not satisfied with co-broking the listing. That listing agent wants the full commission. It's unethical; it's poor representation for that unsuspecting seller and it's frustrating for the buyers' agent.
Listing agents, today, should be marketing to buyers' agents. They have the buyers. There should be agent open house events to invite buyer agents to preview the property and encourage showings. Buyer agents should be accommodated in whatever fashion they require. If they request accompaniment, then accompany them. If they request documentation or information, provide it in a timely fashion. Make life easy for that buyers' agent, and they will frequently show your inventory.
Time is of the essence, and if your goal is to move those listings, the buyers' agent is your key to success. Don't throw away that key. It may be the only way to open the door to success.
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