Everyone is slimming down, and that's not just physical weight loss. Office affiliations are reducing and team members are falling to the wayside, either voluntarily or by request. When business declines, this is just another sign of the times.
The agents who will thrive are the ones who are prospecting for new business. The field of options has narrowed, and it's slim pickings out there. Networking is still one of the main sources of business for my team and that's done through open house events and one on one contacts. Connecting with the right people will allow you to survive and thrive as the market continues to decline.
We've all heard the old saying that "it's not what you know, but who you know that counts." Of course, it's important to be knowledgeable about the business, but without clients, you're out of business.
In this dreadful economic environment, that statement is more applicable than ever before. The more people you know, the more business you will capture. It's just another "free method of prospecting." Continue to meet, greet and become familiar with as many people as possible. It could make the difference between remaining in the business or being eliminated in the future.
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