After reading Katerina Gasset's comment on my featured post about her job this year of recruiting agents, it made me think about the first time I called a local real estate office to be hired by them after I received my license in 1978. I knew less than nothing about the real estate business...much less, but I was ready to roll!!
The first question they asked me was "do you list property?" Well, that was an easy answer. I barely knew what a listing was, so the answer was "not yet!!" They didn't seem interested so I moved on to Century 21, and they were always interested in new blood, especially when they could feel the energy over the phone.
Recruiting is a task that is ongoing. The recruiter of a real estate office has a job that is never ending. However, that person needs to be very selective with his/her choice of agents. That's why the job is never ending. Part of my job description is to recruit, and I am continually looking and listening for the right cues to pursue the right agent. I'm overly selective!!!
One of the prime factors that I am always looking for is that person's ability to network. "It's not what you know; it's who you know," and how true that is!!! An agent who has gaps or voids with real estate knowledge can be taught, but contacts and sphere of influence is a "built-in feature." I look for the social factor; the one that joins groups and networks well. I recruit that type of agent first. That's my trump card to increase listing inventory. When I'm fortunate enough to be holding that hand in the game of real estate, the office numbers soar.
The person I spoke to in 1978 is still the owner of the same company in our marketplace, and I'm wondering if he ever thinks about what it would be like if he could turn back the clock and rethink his answer to my original question!!!!
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