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Do You Jump Through Hoops To Sell Your Listings?

We're seeing more agents from other areas showing our listings.  I think it's a bonus for us.  We listed a property a few days ago, and the first showing was a call from an agent from a distant area.  The agent did not have access to a lockbox and had several properties he wanted to show.  He was having a difficult time with listing agents cooperating with him and accompanying the showings. 

The agent showed three properties and one was ours.  The other two properties were made available to him because the owners were home.  Lorraine accompanied ours and gave the buyers and their agent a grand tour.  She answered questions about the town of Franklin and the Franklin School System.   

Yesterday, she was sent a full price offer on the property.  Does it pay to cooperate with buyer agents?  It's the listing agent's job to make sure the listing is available to all buyers and their agents who want to see it, regardless of where they are from.  Good representation is promoting the listing and the town, and when that's done properly, sales happen.  Are you the listing agent that your seller thinks you are?  My team members are, and we wouldn't have it any other way.


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235 commentsBarbara Todaro "Franklin MA Homes" • February 25 2011 08:35AM

Remember Your Job Description.....You Represent The Seller

My team members are listing agents, and I continually market for listings.  Today I read a post by Nancy Tallman titled "Do You show Your Listings When a Buyers' Agent Is Too Busy to Show?"  This situation is common today and happens more often than it should.  However, as listing agents, we need to not lose focus on our job, and our goal is to make sure that homeowner is sitting at a closing table in the future.

We're not our sisters' keeper, so we're not responsible for the actions of irresponsible buyers' agents.  It's our responsibility to the seller to promote their home.  We never know when that winning showing is going to happen.  For us to hesitate when we get that phone call, may just create a question in that potential buyer's mind.  If one of my team members receives a call from a buyers' agent's client, we don't hesitate on making that appointment.  We want our listings to sell, and the only individual at a disadvantage is the buyer.  That buyer is free-wheeling with no representation. 

As listing agents, we are doing our job, and that's the only responsibility we have.  We represent the seller.


Copyright © 2011 The Kuney-Todaro Team - All Rights Reserved

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New Homes in Franklin Massachusetts