After reading many comments on my past posts about marketing, and posts that others write about this topic, it’s becoming very clear that the way I have my team set up is a very efficient and reasonable way to run a team. Everyone has a job description, and that includes me.
Each agent is marketing in the town in which that agent lives. There is no competition from other agents on the team for that marketplace. Each agent has one responsibility and that is to do business. Each of the team members is a listing agent and also works as a buyer's agent, if the owner of one of our listings wants to purchase in the area.
All of the marketing for listings comes from me. The agents do not have to think about making their phones ring. Their only concern should be closing new listings.
This is a team structure that works well because no one is overworked. Each agent has a job description and does not have to multi task with marketing and working clients. They only work clients. I thought I’d share my opinion of how I think more teams will be structured in the future, especially with Internet marketing as the major method of making the phone ring.
There are only so many hours in the day, and if each agent could focus on one job rather than many, production improves and success follows!!!
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