Signage is a very important part of marketing, and I think most agents use signs, as long as their town bylaws allow it. There are also subdivisions that have restrictive covenants that do not allow real estate signs. However, the majority of the time, we will install a sign in front of the property that is for sale. In many instances, I've noticed that agents have no riders attached to that real estate sign.
Riders are a terrific way to tell the general public one or maybe two important details about the property. My team uses riders on every sign that we install. Many of our metal frames will hold two riders and our white sign posts will hold as many as we attach.
I have given a generous sample of twenty of the riders that we use. There are more. I buy as many as possible and sometimes create my own custom riders.
There are properties that have 5 bedrooms and one would not know that information by driving by, unless a rider stated those words. There are homes with a master bedroom on the first floor and unless a rider stated that detail, a potential buyer driving by would not realize that existed. Riders add the finishing touch to advertising with signs. Riders are very inexpensive and if many agents within the office purchase multiple riders (the least expensive way to buy them) then you can trade so that you have many messages from which to choose for your listings.
Heavily traveled roadways are a great place to have a SOLD rider and that's one of our favorite riders along with "I Love My RE/MAX Realtor."
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Great reminder...I was just thinking I needed to add something to one of my listing signs...thank you!!!
Hi Barbara,
We've got to use every tool in the toolbox. Signs are just another good form of communication. Thanks for the reminder!
Blue skies,
Sam White
Kristin.....glad I could help....
Sam....you're right....thanks for stopping by.....
Hi Barbara~ This is one place I need to improve! I guess I should start using them! Maybe even get one that says " I love my Maverick Realtor! " ; )
Vickie.....riders are certainly a great tool....24 hours of marketing some details about the property.....
Barbara so many believe that signs are their only marketing, they should heed your advise...
Have a great and successful day,
Paul
Paul....signs are a great marketing tool, but they work best with riders attached....
Despite all the riders we have there is always some home that comes along and there is some special unique rider we wish we had.
Barbara, I couldn't agree more on the riders--although the Love my ReMax Agent isn't one I'm a particular fan of :) Another suggestion to extend the idea is changing the rider every 4-6 weeks. For those who drive past it every day, they may not care that it's 5 BEDROOM, but when they see the rider that says POOL or I'M GEORGEOUS INSIDE or OPEN SUNDAY 2-4, it jumps out at them. Great post, more people should heed your advice. Thanks for sharing.
Bob & Carolin.....I have had many custom riders done.....
Drick.....we do change our riders often.......that's good marketing.....and if you met the right RE/MAX agents, that rider would not bother you!!! thanks for stopping by.
I love the "Honey Stop the Car" rider. I bet that gets a lot of people.
several of them get comments from people....
I must agree with Jane. The one that caught my eye is "HONEY, STOP THE CAR!"
Larry....homeowners like it when they have that rider....
Barbara, there were some Coldwell Banker agents in Orlando who used "Honey, stop the car!" rider and it is really fun. They also used, "I'm gorgeous inside!" We have used "Google921Dewberry" (or whatever the address is) for our videos on YouTube.
Sharon....I may do an activerain web address on it....
I have gone to custom signs for most of my listings that really make people stop the car. They have photos of the interior of the home on them showing off the main rooms. Elminates the need for brochure boxes and answers the question about what does the inside of the home look like.
Cindy....what a great idea....I'd love to see a photo of one!!!!
Barbara * no problemo. This is great and timely information
Wallace....o.k....thanks again.