"#1 Team in Franklin's #1 Office"...Call 508-520-9881: A Buyers' Agent Is Just As Valuable As A Buyer To A Worthy Listing Agent

A Buyers' Agent Is Just As Valuable As A Buyer To A Worthy Listing Agent

Marketing to real estate agents is as important a task as marketing to potential buyers.  Co-broke agents are the crux of our business.  We love to see agents from near and far, and the further out they are from the better the chance of closing that buyer.  When an agent from Boston, or one of its suburbs, drives to Franklin, it's realistic to think that a reservation will follow.  Agents do not like to waste their time, nor do they like to reinvent the wheel, so when those buyer agents are coming from a distance, unless the buyer despises that property, the buyer's agent will close them. 

There are so many listing agents whose main purpose is to sell the property themselves and because of that the co operating agents are treated badly.  Phone calls are not returned and some listing agents will not accommodate that buyers' agent's requests. 

My team will extend every courtesy and cooperate to the nth degree, including showing a buyer a property without that buyers agent, if that's what they are requesting.  We have no problem with doing that.  We just want the listing to sell, and we want to represent our sellers and builders properly.  Their properties need to be promoted to everyone.  We are prepared to cooperate with every listing in our inventory.  My team members feel that a transaction with a buyers' agent is the cleanest deal. 

Open house events are provided at our new construction communities for cooperating agents.   We will invite every agent within a certain distance of Franklin.  We provide tours, food, drawings and information.  We make it known that we will accompany if desired, and we will take the time to meet with the buyer to answer any and all questions.  The buyers are not required to provide any money until a purchase and sales agreement is ready to be signed.  Reservations do not require a check, and we will not accept any money.  It's purely conversation until the buyer is comfortable.  Cooperating agents appreciate that "no gun to the head" method of selling, and those cooperating agents always come back for more.


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Comments

Good sales strategy.  I, too, "play nice" with cooperating agents.  I need them to help me sell the listings.  I also work with buyers so I truly know the value of a great buyer's agent and the hoops they jump through to bring a successful sale to the table. 

Posted by Don Sabinske, Sabinske & Associates Inc. almost 2 years ago

Barbara,

"My team will extend every courtesy and cooperate to the nth degree, including showing a buyer a property without that buyers agent, if that's what they are requesting.  We have no problem with doing that.  We just want the listing to sell"

 

Exactly!  We JUST WANT THE LISTING TO SELL!  We provide as much information as possible, provide additional as requested, and Yes, even show for the buyer's agent if we need to.  We know more about the house than they do anyway!

We're not HUGE fans of the double dip.  The checks are nicer, but the additional liability certainly adds to the stress level. 

And a good buyer's agent? A joy to work with, and a bad one can kill a deal in a heartbeat by not being able to alleviate concerns and by stirring up emotions, turning the whole deal adversarial.  No fun at all!

Posted by Liz and Bill Spear RE/MAX Elite Warren County Ohio: Cincinnati to Dayton (513.265.3004 www.LizTour.com) almost 2 years ago

There are also a lot of great listing agents who return all the calls, are glad to have buyer agents and want their sellers listing to get maximum exposure.  They want the buyer to have representation because it is best for everyone to have the transaction close with all parties represented.  Using a buyer agent has nothing to do with the quality of the listing agent.  The buyer should always be represented, it is in their best interest in the largest purchase of their life!!!

Posted by Mary Macy - Top Agents Atlanta Metro (Top Agents Atlanta Metro) almost 2 years ago

Great points Barbara!   I represent a new construction development, and would absolutely show anyone's buyers without issues to be able to get these properties closed!       

Posted by Joan Cox, Denver Real Estate-720-231-6373 (Metro Brokers - House to Home, Inc. - Denver Real Estate) almost 2 years ago

Ha! I love this post. I do believe when people get to know each other, it's almost so much easier to do business together. That's also the reason why I would stand up to teach a Blogging class today to a bunch of local realtors - to enrich their lives as well as getting to know them better (so we can do business together next time)..... Dont you think that's such a well-crafted plan? Haha.

Posted by Loreena Yeo, Realtor®| Frisco TX Community Advocate (214)783-2210 (3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co.) almost 2 years ago

Another wonderful post Barbara..............excellent strategy.

Posted by Roger D. Mucci Lake, Cuyahoga and Geauga Counties (Shaken...with a Twist 216.633.2092) almost 2 years ago

Don...a buyers agent is worth his/her weight in gold to us.....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

I just love this approach.  It makes sense on so many levels and it is amazing that more agents don't see how this can be a competitive advantage.  If you treat people well, they will go out of their way to sell another one of your listings.  Well said!

Posted by Kathryn Maguire Serving Chesapeake, Norfolk, VA Beach ((757) 560-0881 GreatNorfolkHomes.com) almost 2 years ago

Liz and Bill....a buyers agent wants a deal just as much as a listing agent does....we are all in this to get everyone to the closing table....play nicely in the sandbox and everyone wins.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Mary.....I agree that all buyers need representation and should have it....however, there are many listing agents who would rather collect that full commission themselves....that was my point....just sharing that WE would rather cobroke and appreciate buyers agents....and we also want everyone to have proper representation.....and that attitude is not prevelant with all listing agents.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Joan.....and that will encourage agents to continue to show and/or send other potential buyers you way....good for you....that's how to do it.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Michael....my team members all appreciate buyers agents.....and I am the greatest proponent of that....truly, a buyers agent can send their buyer and not have to worry about protecting a commission....the first question we ask if we think there is interest is "are you working with an agent" and if they are not we discuss the fact that they certainly have that right to...if they are we will track you down and bring you up to speed on the fact that your buyer is interested so you can follow up....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Barbara, great approach and definitely when the "Golden Rule" applies!  We had a high end development selling lots in San Diego and the listing agents encouraged you to bring or send your registered buyers and they would give them the "deluxe" tour, complete the paperwork and all you had to do was pick up your commission check.  Most of us accompanied our buyers to provide representation, but the tour was informative and we learned alot about the development.   ~ Susan

Posted by Palm Properties l La Jolla Real Estate almost 2 years ago

Loreena....it's not a ha ha thing it's a very sharing and professional thing to do....I've done it....and I only know the basics....so I teach them what I know....can I share something else with you??? everyone has good intentions, but don't be surprised if you see one or two posts and then they fall off the face of the earth....now that's going back to a past blog that I wrote about sharing....there's nothing to be paranoid about....most won't be consistent with it and it will never have a negative impact on you....never....you're so funny!!!  and I really do like the new states look!!

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Roger....thank you....works for us....especially on the new costruction communities....when you have so many listed, you need everyone's help!!!

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Kathryn.....it's so true....we experience this all the time....the co brokes know that they are in good hands and with real estate agents it's the path of least resistance that works best.....that was a lesson I learned way back when...

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

I love the idea of listing agents and buyer agents.  The main point however is in educating our clients on how this system works.  So many people do not understand it.

Posted by Paula McDonald, The Woodlands, TX ~ 936-203-0279 (Chevaux Group, PLLC) almost 2 years ago

Barbara, 

To sell the listing and to provide great, professional representation to the seller is the goal.  Working with buyer's agents has always been seen as a plus in my book.  They are an asset to the transaction and to the buyer. 

There are only so many buyer's agents a listing agent can alienate before the seller suffers (especially selling new construction). 

Great attitude, great post!

Posted by Jenna Dixon, Assoc Broker, NW Metro Atlanta (DRA Homes (Atlanta, GA)) almost 2 years ago

I am often a Buyer's agent since my biggest customer is my husband doing the buying. A smart listing agent will not mess with us, especially if they want the sale. LOL

Posted by Ellen Caruso (Daniel Gale Sotheby's International Realty) almost 2 years ago

Susan....and I'm sure those lots sold easily....that was very smart on their part....but not everyone thinks that way....many listing agents want to sell most of them on their own and some even avoid buyers agents.....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Paula.....and many do not understand how the system works.....that's a very necessary explanation.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Jenna....we can't do without them....and it's best to make sure they feel welcomed....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Ellen.....A smart listing agent will not mess with us, especially if they want the sale.... this is very true....a buyers agent is a key component of the transaction.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

What I realized about this industry (or people who seek success for that matter) do not have the tenacity to do what it takes to win. It's troubling. But those who do reap heaps and heaps of reward. I'm not really concerned if they could or couldn't. Seriously, everyone wants to blog (so 2009), but not everyone can do it. It's not just the tenacity, it's also a skillset.

Not everyone can write an engaging post. I think it's a skill that comes with time. But not everyone wants to invest that time.

Now, everyone wants to social media (it's 2010). But what could you possibly say on your Facebook status that could help turn an consumer, a friend into a client? If one can, s/he's good then.

Posted by Loreena Yeo, Realtor®| Frisco TX Community Advocate (214)783-2210 (3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co.) almost 2 years ago

Great topic! Sent a feature recommendation.

Posted by Doug Rogers- Your Pineville Louisiana Agent (Bayou Properties Realty) almost 2 years ago

Loreena....that's very true....not everyone has the capability to write a post that anyone wants to read.....we all work at different levels....most have good intentions though....when it comes to listing agents cooperating with buyers agents, it's a no brainer....however, if the listing agent is insecure about future income or success, that listing agent may attempt to secure a buyer on his/her own....it's happened....and that is exactly the difference between a good listing agent and a not so good one #3....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Doug....thank you....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

I think both can be helpful along as they pursue their roles honestly and above board! I think they call it ethics!
Have a great Tuesday Barbara!
Paul

Posted by Paul Henderson, Broker, Realtor® Tacoma,Gig Harbor,DuPont,HartstenePointe (RE/MAX Professionals & Four Seasons Inc.) almost 2 years ago

Paul....I agree....sometimes they don't have the same goal in mind!!!

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

The operative word here is cooperating.  It is mind boggling when I read these post about the experiences of buyers agents who run into listing agents so intent on selling their own listing that they ignore their duties to the seller and oath they take when they become "Realtors" not just agents.  Buyer's agents can make the listing agents look really good - they brought you a deal - Hello!!!

Why list in the MLS or allow showings if you are so intent on selling your own listing?  Someone has worked hard to bring you a buyer - get on with it and do unto others... 

Posted by Janet Sebile (Coldwell Banker Apex, Realtors) almost 2 years ago

Janet.....Amen....you should have written the blog....you would have done it better!!!

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Having a focus on buyers and having an ABR designation- I appreciate your post.

Posted by Mark Smith (Cherry Creek Properties, LLC) almost 2 years ago

Maybe its different in Franklin, MA. But, the Buyer's Agents I have been running into seem to think acting like God's gift to real estate will somehow make me more receptive to them. Most of these agents do not have a signed agreement with the buyers they just met and have been sitting in their own car in our parking lot waiting for Mr. Wonderful to show up. There is a reason we priced the home were it is and the comparables you ran off the MLS do not compare. But, thanks for stopping in.

I'm sorry. What was the question?

Posted by Gregory Bain (Mezzina Real Estate & Insurance) almost 2 years ago

Most certainly we need the buyer's agent on our side.  They can make or break the deal, and do.

Posted by Jane Peters - Los Angeles Real Estate DRE# 01439865 (Power Brokers Int'l) almost 2 years ago

Mark...I also have those designations plus ABRM....I know where you're coming from and I appreciate buyers agents.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Gregory....relax....actually, I didn't ask a question....all I did was make a statement about how important a buyers agent is in creating a deal for my seller.....my team members are listing agents....I market for listings....I made a statement that I think buyers agents should be treated and valued as a very important entity in any of our transactions.....we will accommodate them....we will do what ever we need to do to make life easier for them....I want all of their buyers to be directed to our listings and WE DO GET THEM....I don't ever want that to stop....we'll do all the work...they don't even have to see the property if they don't want to make the trip....NO PROBLEM!!!

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Jane....all good listing agents realize that....how shortsighted for a listing agent to think he/she is king of the hill!!!!

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Barbara...

We all have our roles, and when we work together, it's a beautiful thing!

Posted by Richard Weisser Coweta Fayette Real Estate almost 2 years ago

Hurray! Me too.  I will show your buyer a home anytime if you are unable to come.  No need for ruffled feathers if your client calls me without you knowing and you inform me that they are your client.  Can't make an inspection or repair appointment - I am there.  Full cooperation all the way no matter which side of the transaction.

Posted by Lisa Glowacki - Rhode Island & Massachusetts almost 2 years ago

Richard....yes, it is....for everyone.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Lisa, Lisa, Lisa.....anytime you want to jump ship, jump aboard with The Todaro Team.....you're just our kind of agent...now tell me you're the broker/owner!!! 

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Thank you so much for the invitation and kind words.  And yes I am the broker/owner.

Posted by Lisa Glowacki - Rhode Island & Massachusetts almost 2 years ago

Lisa....where there's a will...  my team and I will come work with you????  can't leave Franklin....that's my town.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Hi Barbara,

The job is to sell the home!  It doesn't matter who sells it.  In these hard times, buyers are pure gold.  I don't even like double -ending deals.  The liability is much higher and it is very difficult to "represent" two sides or treat one side as merely a customer.

Around here we have a few agents who engage in the "no lockbox" game in order to "control" the listing. To get to the keys you have to drive miles in heavy traffic and then IMMEDIATELY return them. HELLO?  We've got 14 months of inventory in some markets.  This is serving the seller's interests how exactly?

New construction is very difficult around here.  They try to grab up the buyer should they happen to "wander in" - which they do no matter how hard you try to train them not to.  So the way you arrange things is excellent.

Posted by Ruthmarie Hicks (Keller Williams Realty - White Plains NY) almost 2 years ago

Ruthmarie....well, that puts a different light on how other markets work....we have some of that here where an agent won't use a lockbox to discourage showings so they can sell it themselves.....my team members will bend over backwards to accommodate a buyers agent to get a deal....and the buyers agent has control over that buyer....keep the agent happy and make life easy and they'll come back for more.....and we have plenty of listings.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

I'll refer a buyer out to a buyers agent before I will double end a deal. It's just not worth it. I depend on buyers agents to sell my listings. Some are good, some are REALLY good and there there are the ones I won't mention :)

Posted by Cynthia Larsen - Sonoma County Real Estate Broker (707-332-2560 www.safehavenrealty.com) almost 2 years ago

Cynthia....we all appreciate the good ones....the other ones we try to keep happy and will do the entire deal without them, but they'll get paid in full....sometimes it's better to keep them out of the way...they're only in it for the money anyway....they not interested in representing anyone properly.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

No wonder your posts are featured so often. Thwy are consistently good quality.

Posted by Cheryl Ritchie, Southern Maryland Real Estate (RE/MAX 100) almost 2 years ago

Cheryl....thank you....my eyes are crossing....I think I did overkill today!!!!

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Take care of your buyer agents and they will take care of you.

Posted by Lane Midgett (1776 Real Estate Group Richmond, VA Local Expert ) almost 2 years ago

Lane....and that's the way it is with my team.....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Barbara,

Great article - I couldn't agree more. As a new Broker / Owner I make certain to respect and accomodate cooperating agents. In a way I feel like they are my customers when they inquire about one of my listings.

Posted by Dan Falco Assist 2 Sell Full Service Discount Broker (Assist-2-Sell Buyers and Sellers Advantage) almost 2 years ago

As an exclusive buyer's agent (meaning my entire company only works for buyers) I want to say thank you for your enlightened approach, and I'm certain that the buyer's agents you work with appreciate you and your team tremendously!

Posted by Virginia Madden, Buyer's Choice Realty, LLC (Prattville, AL) almost 2 years ago

Hi Barbara,

That's the way it SUPPOSED to work around here.  80% of the time that is how it works.  Its the other 20% that will kill you.  I work the condo/coop market a lot and most of my clients when I work with buyers are commuters.  The result is that I generally cover several towns/cities/villages in a single shot.  I try not to do more than 3 towns along the same train line (we have 3 lines going into Manhattan). Still - its a lot of territory.  So I really need to have the keys easily accessed.  Otherwise my clients end up cris-crossing all over the place with me or cooling their heels at a Starbucks while I go play "fetch."   They don't have that kind of time and neither do I.   Alas, there are several listing agents that appear to be allergic to making a couple of copies of keys or using a lockbox.  No doubt about it, if I can avoid a listing like that I do.  If I think they need to see it later - I make sure they do.  But its got to impact the ability  to sell the home.  No way around that.

Posted by Ruthmarie Hicks (Keller Williams Realty - White Plains NY) almost 2 years ago

Hi Barbara. That works if the agents cooperate. Unfortunately that is not always the case. In fact I had a buyer in Tampa look at a new construction and spoke to the listing agent. She said she would take care of my buyers. I had to file a grievance when she did not compensate me.

Posted by Lana Robbins Realtor ®, Clearwater, New Port Richey, Tarpon Springs, Trinity FL (Broker Associate at Coldwell Banker Residential Real Estate) almost 2 years ago

Barbara you are just full of wisdom! I've always left with more information than I had when I started reading what you have to say.  We have to cooperate with each other in every area of our business.

Posted by Evelyn Johnston Real Estate Agent Elkhart Indiana Subdivision Specialist (Elkhart County Subdivisions, LLC) almost 2 years ago

If every agent had your perspective...oh how consumer sentiment would turn on a dime for the better.

Posted by Chris Olsen Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) almost 2 years ago

Dan....that's a good way to think of buyers agents....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Virginia.....they keep coming back for more....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Ruthmarie....those are the few agents who are wanting to not cooperate and sell their inventory themselves....in that case, those units should not be in MLS....the purpose of MLS is to  encourage cobroking....keep the listing in your pocket and sell it yourself and not run the buyers agent in circles....it doesn't make sense.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Lana....that's such an embarrassment to this industry....and it's because of those few that real estate agents get labeled with a lousy reputation.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Evelyn.....coopertation is the name of my game when it comes to selling listings....the more you have the more you beg for that cooperation.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Chris....it's only because of greedy agents that every agent doesn't exercise this method....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Great business strategy!

Posted by Joshua Zargari (MJ Decorators Workshop LI staging and home decorating) almost 2 years ago

thank you, Joshua....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Been on both sides of the transactions lately been a buyers agent more and the listings agents that I delt with well they could use this blog......

Posted by Francisco Garcia Jr Search Scottsdale Scottsdale (FG Real Estate) almost 2 years ago

I am personally glad that dual agency isn't legal in Texas - it helps everyone act professionally and keep their client's interest at heart.

 

Posted by Tom Thornton, Broker Associate, ABR,CRS,GRI (Realty Austin) almost 2 years ago

BARBARA

GOOD ARTICLE POST I HAVE BEEN FIGHT WITH THIS FOR YEARS I HAVE BEEN AND EXCLUSIVE BUYERS BROKER FOR OVER 20 YEARS. DO NOT LIST DON'T WANT TO LIST IF MORE AGENTS GOT IT THE WAY YOU DO AND HOOKED UP WITH BUYERS AGENTS THEY WOULD IN FACT SELL MORE HOMES....... THIS NO COUNT FOR STUPIDITY OR IGNORANCE.

The think they hold the key and get real unprofessional so I just use the law of the land on them that puts them right in their place Most of the time but I have been doing this a lon time. I must say that with the markets the way they are if I wasa listing agent I would be in touch with buyers agents on a weekly basis and even want to market my listing to attract buyers.

Just thought I would chime in

Tim

Posted by Timothy Robbins almost 2 years ago

Barbara

What a great post.  Do hope that realtors all over sees this and pay special attention because it would make all of our jobs less stressful.

Posted by Mary Ann almost 2 years ago

 "My team will extend every courtesy and cooperate to the nth degree, including showing a buyer a property without that buyers agent" 

been there, done that and appreciate when I need the favor returned even though it may be the long way around. As a listing agent I want the home sold- period!

Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) almost 2 years ago

Fransisco.....if agents only realized how difficult they are making it for THEMSELVES, they would be more accommodating to buyers agents....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

we don't do dual agency either....we are listing agents and represent the seller....we cooperate with buyers agents....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Tim....you are right on....we are very, very accommodating to buyers agents and market to them...they appreciate it and ALWAYS come back for more....we sell homes this way....it's soooooo easy....just play nicely in the sandbox just as mother taught you.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Sad but True - I wonder if their sellers know they don't return calls?

Posted by Richard Shuman REALTOR/BROKER 4074487759 Florida Wholesale Realty SKIPtheBULL.com (The Only B.S. I Have is from the University of Massachusetts) almost 2 years ago

Mary Ann....I am still trying to understand the mentality of those who do not like buyers agents....I think they may be lazy listing agents....when you list a property, sometimes you do ALL of the work...and, oh well, that's your job, in my opinion....you want to have the sign in the front yard, you take the responsibility and move that home and do what you need to do to get it done...it doesn't matter if the buyers agent IS lazy...just do it and with a smile so they'll keep sending their buyers....they market for buyers....we market for listings....we need each other.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Kathleen.....and that's why your listings sell....and will continue to sell...have a good day...

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

I'm working on my listing presentation and devoted some space to this very point - you made it well!

Posted by Joetta Fort, Realtor Homes Denver to Boulder (Equity Colorado) almost 2 years ago

Richard..,,.the sellers know as much as they are told.....I don't like that mentality any more than a buyers agent does and we are listing agents....we certainly get our fair share of closings and as word spreads, we will get more.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Barbara,

Congratulations on another great feature.

I can see nothing wrong with this strategy.

Posted by Richard Weeks, REALTOR®, Broker, Vice President General Manager - Texas (Morris Williams Realty) almost 2 years ago

Barbara - would you PLEASE be the teacher for EVERY CE class out there?  Professionalism pays off!!!!  Wish I could clone you.

Posted by Juli Vosmik - Scottsdale/Cave Creek, AZ real estate 480-710-0739 (Dominion Real Estate Partners, LLC, Scottsdale, AZ) almost 2 years ago

I see a lot of listings where the listing agent makes it so difficult to see the home and then write the offer that clearly they want to find the buyer themselves. Drives me nuts...they are really just using the MLS for free advertising on the sites it goes out to. Great post...I'm grateful for buyers' agents who sell my listing.

Posted by Karen Fiddler, Broker/Realtor, Mission Viejo ((949)510-2395,The Fiddler Realty Team/eVantage Real Estate) almost 2 years ago

My goal in listing is to make a home easy to sell and close for a buyers agent.  Ultimately a buyers agent wants to show, sell, and CLOSE.  Show and sell without closing doesn't work. If they have a good experience then they will continue to show my listings. 

Posted by Tripp Montgomery (Russell and Jeffcoat Real Estate) almost 2 years ago

Richard....this is how we work....thank you and have a good day....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Excellent attitude and it is too bad that there aren't more like you. I am actually surprised at how many builder play dirty tricks around here. They ARE the seller! Sometimes it seems like they are more interested in getting both sides of the deal than in selling the home. Their reputations follow them and many agents won't show their listings.

We market the heck out of all of our listings and greet buyer's agents with open arms. I want the other agents to be happy when they see that a home is listed by us.

Posted by Mark Hall Homes for Sale Vancouver Washington (Elite Realty NW - Keller Williams, Vancouver Washington) almost 2 years ago

Joetta....didn't mean to skip you.....this information should be included in your listing presentation....it's part of your job as a listing agent to market to buyers agents.....they market to get the buyers so you need them.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Barbara,

Great post!!!  And Lisa G. I couldn't agree witih you more.  If more agents in this industry thought like you, we would have a far better standing in the community regarding our reputation.  We need to put the needs of our customer/client's first and foremost. 

And I think buyer's agents play an extremely valuable role in this industry.

 

Thanks for the post!

Posted by Linda S. Cefalu almost 2 years ago

Juli....thank you, but for every good habit, you'll find a not so good one, I'm sure.....the important ones are there and that's how we work our listings......

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Karen....I think those listing agents who want to sell it themselves and make it difficult for buyer agents just put the listings in MLS because they are forced to do it....all of the other agents interviewing for that listing will be doing it, so they have to....it actually makes life more difficult for them....how easy if they could eliminate mls and just keep it in their pocket to sell and the seller agreed to it?????  now that's heaven for a that type of listing agent....it's just greed.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Tripp....cooperating with showings and making life easy is the name of the game....but the buyer and seller need to be on the same page and the agents take on another role there.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Mark....and I'm sure they appreciate it when they see that YOU are the listing agent.....I've heard agents in my office groan when they are showing a property listed by certain agents....they know it will be a struggle.

our builders are motivated to sell...actually, if they have their own buyer who is a friend or family member, we will waive our commission and I put that in the listing agreement.....we cut them some slack....it's tough out there for everyone, including and especially the builders.....ours really appreciate our efforts and the fact that we meet them part way when they are up against the wall....no one has ever called us greedy....we just keep on working and the money will always be there....I'm a firm believer of that.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

You're welcome, Linda.....buyers agents, especially today, play a very important role....we need them and their clients.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Great post!  When I first got into the industry 14 years ago, we all had this cooperative mindset.  Recently I've run into a couple of agents who refused to pay me but still planned to take the entire commission because my buyer called them directly.  I think we need to do what's best for the client we are representing which in a listing situation is to get top dollar for their home and get it sold.  Thankfully, still the majority of agents still have this mindset.

Posted by Phoebe Jernigan almost 2 years ago

Barbara, I like your way of thinking!  I always treat people with the same respect that I would expct from others.  You can never go wrong with that approach!

Posted by Raymond Poppe (Coldwell Banker Residential Brokerage) almost 2 years ago

I am with you, Barbara, selling my listing for my clients is #1 priority.  I often offer to show my property to out of area agent's buyers if they can not make it here.  I have not had one take that up though. 

Posted by Sylvia Barry,Marin Luxury Home,Marin Short Sale (Frank Howard Allen (#1 Sales in Marin County)) almost 2 years ago

Phoebe.....I think there are also some listing agent who try to teach buyer agents a lesson because their buyers called them directly....it's really very unprofessional and will eventually just create havoc within the potential deal....just show the house and track down the buyers agent so that agent can close the buyer if he/she is interested.....some agents work so counterproductively.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Raymond....you are absolutely right.....do unto others.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Sylvia....we have had that happen....we don't mind....we get deals from it....we keep the buyers agent in the loop....and honestly, the only one taking that on the chin is the buyer....we represent the seller and that buyer is on his own!!  but that's not my problem, fortunately.....and we have done the entire deal and mailed half the commission to that agent....imagine????  the seller was happy and guess what, the buyer was happy and that will bo our listing again, next time around!!!

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

There are many great agents and then there are others that would be wise to take a lesson for how you do business.

Posted by Raylene Estabrook (The Maine Real Estate Network) almost 2 years ago

Sellers trust their listing agents to look out for their best interests, as they were no-doubt promised leading up to signing the listing agreement.

Imagine their reaction to learning that their agent was actually limiting their opportunities to sell! 

 

 

Posted by Marian Lake Walker, Home Stager Florida Home Staging Central Florida West (Staged 2Gain) almost 2 years ago

Raylene....no matter how many lessons are given to those agents, their attitude will not change....greed is a powerful force.....and it's greed that motivates them.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Marian.....and most never know.....those agents give everyone a bad rap.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Barbara, Thanks for the post. I represent both buyers and sellers so I've seen "The Good, The Bad, and the Ugly." Good ones truly make the transaction a pleasure, whereas bad ones can tank the deal.
Lydia

Posted by LYDIA LAMOREUX (ZipRealty) almost 2 years ago

I don't see a reason to NOT cooperate with a buyer's agent or any other agent that shows an interest in one of my listings. After all my job is to get the property SOLD. Buyers need representation, too. I work on both sides, with buyers and sellers. I really appreciate when a listing agent is pleasant to talk with and forth coming with information.

Posted by Debbie Laity, GRI, SFR, REO Specialist, CNE (Cedaredge Land Company) almost 2 years ago

I LOVE Buyer's Agents, and always welcome them to show my listings.  During a listing presentation I prepare the seller for the fact that the property will most likely be sold by a coop brokerage, and part of my job is to market the property to other agents who might have a buyer ready, willing, and able.

I do know of other realtors who are still stuck in the dark ages of thinking that they will horde the listing for themselves to find a buyer, and they are not servicing the seller as they have agreed to by the Code of Ethics and Professional Standards.  It's a shame that there are always bad apples in the bunch.

Posted by Michelle Fradella-Barfuss (Marketing Coach - Keller Williams Realty Professionals) almost 2 years ago

Lyndia.....the bad and the ugly can ruin a good thing....have a good day....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Debbie....and that makes life easy for everyone....business is tough enough....no one needs extra aggravation,....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Michelle....I think alot of it has to do with that old mentality but most of it is pure greed....that's how I see it....they are trying to bet both sides of the deal...

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

I can't believe that someone would try to sell both sides if meant delaying the sale.  It violates fudicary duty and it makes no sense.  In game theory the difference between selling it yourself versus using the rest of the universe to sell it is huge.  Go out there, sell this one, go find another one and sell that to.  This would be easier than double dipping the transaction.

Posted by Mike Henderson 303-949-5848 HUD Home Hub (Your complete source for buying HUD homes) almost 2 years ago

Mike....I'm in agreement with you....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Cooperation is the key to success in this business.  Right now listing agents may be in the drivers seat, but this worm will turn and I remember who was honest and up front.

Posted by Gene Riemenschneider East Contra Costa Home Sales 01492725 (Home Point Real Estate) almost 2 years ago

Gene.....I think just the opposite....I think buyer agents call the shots....they have the buyers and without them, we are dead in the water....this is not a sellers market.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Barbara,

You are so right. I work with more buyers than sellers, and I can tell you that If I have had a good experience with a listing agent in a previous transaction, I will tell other agents. This can only help the lsiting agent with a good reputation move more properties.

Bob Dickinson, Your Premier Team @ RE/MAX Excalibur Scottsdale

Posted by Bob Dickinson almost 2 years ago

Back in the dark ages, before MLS came to our town, I worked for a broker who got mad every time I gave a competing agent information about one of our listings. He didn't want anyone but us showing our listings.

Of course, there was no buyer agency back then either. My how things have changed!

Thank goodness.

Posted by Marte Cliff (Marte Cliff Copywriting) almost 2 years ago

Bob....I've experienced that....my team members have experienced that....we are listing agents and when we are treated with appreciation we know it's working....and they come back for more with a big smile.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Marte....yes, things have changed, but there are still those agents who don't want to share information unless they have to....that "dark age" greedy mentality is still in existence and it's a killer.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Barbara,

Great Article,

I believe your focus is exactly right, we always need to be a team player.

I, like yourself, have been in the business for a long time, but right now, because of the economic slowdown, many agents are losing their focus and trying to be greedy.

We need to always remind ourselves, that we are in the business to serve people. Whether they're agents, clients, or just someone we meet in the street, we need to always put others first.

When someone I'm dealing with, doesn't return phone calls, it usually means that they had their priorities upside down. I answer all phone calls, and can be reached day or night, I have my cell phone with me all the time. And yes, I do give my cell phone number to all my clients. They respect me, and I respect them. You and your team keep doing what you do, and everything will work out great for you.

Have a great day,

Jim Pendleton Mr. mortgage

All 50 States - FHA,VA, USDA residential commercial funding 

Posted by Jim Pendleton- Mr Mortgage almost 2 years ago

Hi Jim....it's 99% greed and 1% laziness that directs agents to become so stupid....it's pure stupidity when a listing agent does not accommodate a buyers agent....pure and simple stupidity....this market demands cooperation to the nth degree....it demands it.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Me too. I bend over backwards to help other agents sell my properties. I provide an unbranded virtual tour and great photos for them to show their clients. Many agents tours or photos have their office name on them.

Posted by Betty Saenz EcoBroker® GRI SRES® (Sky Realty, Austin, Texas) almost 2 years ago

Betty....that's great.....that's how to get them to show your properties....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Hi Barbara,

I agree working with another agent from a different agenice, it is fun getting to know them better helps when you end up doing a transaction with them a second time around..

I just came off our MLS tour and road around with an agent who owns his company and what a kick he was.

 

Posted by Zoe Horlick (Schwab Realty, Inc) almost 2 years ago

Zoe....work with the agents who want to work with you and you'll all make money....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Thanks for the info...everyone.  I've been trying to decide what I'd like to concentrate on, so all this stuff helps.

Posted by Anonymous almost 2 years ago

anonymous commenter....you're welcome....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Barbara,

What I find amazing is that this even needs to be said.  No criticism meant to you for saying it because it does need to be said but I think it's very, very sad that any agent  does not understand that the definition of our job is very simple regardless of which side of the transaction you are.  Our mission is ONLY to put buyers and seller's together and help them both complete a fair and successful transaction.

That may be the longest sentence I've ever written.

Posted by Rick Schwartz (William Raveis Real Estate) almost 2 years ago

C-O-O-P-E-R-A-T-I-O-N

We learned the meaning of that awesome word on Sesame Street when we were, what,  4 years old ?

Seems hard to imagine why that concept can't be grasped by adults in the RE industry but is understood by children.

I did not read all of the responses you were given but I agree with Rick above. It is amazing to me "... that this even needs to be said ...". And I think "Dark Ages" was mentioned more that once in the responses above !

Love the post and I hope those little children that don't cooperate with the rest of us learn what we did back in the dark ages of public TV when we were 4 !!!!

Stephanie

Posted by Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate (Realtor / Owner - RE/MAX Access) almost 2 years ago

Hi Barbara,  If all agents treated other agents to the simple courtesies outlined in your post we would all be a lot better off !  Thanks for setting a great example!

Posted by Bill Gillhespy Fort Myers Beach Realtor Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) almost 2 years ago

I am sure that the sellers do not know the listing agent is not returning calls from other agetns trying to show the property, but somehow these listing agents manage to keep getting listings... I agree with the proposition that if all agents showed respect and treated each other fairly there would be much better appreciation of agents in general across markets...

Great post! Keep up the good work... and of course, if we find buyers/sellers in your neck of the woods, we will be pleased to work with you...

Posted by Rhode Island Real Estate -- Focus Professionals, Inc. almost 2 years ago

Sounds archaic that agents want to only double end a deal.

Posted by Anonymous almost 2 years ago

Rick....you're right.....it is a very sad fact that we need to even discuss this topic....is should be understood that the main purpose is to cooperate with each other in order to put a deal together for both the buyer and the seller....wouldn't you think????

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Bill...wouldn't that make life easy.....thanks.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Stephanie....and if they were too old for sesame street, I'm sure they learned from someone that they need to play nicely in the sandbox in order to make friends....it's very sad.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Paul....we're neighbors....anytime you need help with anything in my backyard, you call and we'll set you up.....thanks

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

anonymous commenter.....those agents are in the minority.....the majority of agents do cooperate with each other.....but all agents should cooperate....it's what we are in business to do....that's the purpose of MLS....it's a means to cooperate with everyone in the system and share listing info and commission money....can't do everything yourself in this business...we need the masses....some are greedy and don't want to share...

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Barbara,  great post...interesting read!  I'm not a Realtor myself, but I'm always curious why some Realtors and builders behave in a less than courteous fashion to other professionals who are helping the listing agent or builder complete the transaction.  Buyer's agents are my favorite people in the transaction, though; I always recommend my borrowers use an agent.  Good buyer's agents make the transaction go more smoothly and protect the interests of the buyer.

Posted by Brett Pehrson (NMLS# 272088) (Advanced Funding Home Mortgage) almost 2 years ago

Brett.....good decision.....all buyers should use a buyers agent.....on occasion we see a buyer who does not want to use a buyers agent and we make it very clear that we represent the seller.....they continue to go forth and use us for the transaction.....that does not happen often....we truly prefer a cobroke on every deal....it's much easier and cleaner.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

It's so much easier when agents work together.  It makes it so much more productive than working at cross purposes, and certainly the other agent appreciates your attitude.

Posted by Christine Donovan Costa Mesa CA Homes Broker/Attorney 800-610-7253 DRE01267479 (Donovan Blatt Team - Donovan Group Realty) almost 2 years ago

Barbara,

Information, cooperation and respect! I do believe thats one business plan that I wish we could get more of our peers to subscribe to. It sounds like your team would be a pleasure to work with.

Posted by Joe Daniels, Broker, Appraiser, Realtor(R), (Personal Service Realty) almost 2 years ago

Christine.....everyone makes more money and works with less effort when we all work together.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Joe....you'd love working with any one of my team members.....they have the right attitude....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Good points Barbara, I am a sellers agent or generally a listing agent. I am always glad to work wit a professionally prepared buyers agent. A good buyers agent can be priceless to a buyer. I subscribe to a previous post written by Joe Daniels t "Information, cooperation and respect! I do believe thats one business plan that I wish we could get more of our peers to subscribe to"!

Posted by Charles D'Alessandro almost 2 years ago

Charles....sometimes its just unbelievble to hear stories about buyer agents not having the cooperation of a listing agent....if the seller only knew!!!!

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

 

 

Hello Barbara:

 

I'm about 95% on board with your no questions asked cooperation with buyer's agents.  Where I begin to get uneasy is the buyer agent who never shows up, hasn't seen the property, never was the procuring cause and still wants to be paid.  Keep up the great posts.

 

Brian Rugg

Posted by Rugg Realty LLC Sun City Texas 512-966-3200 almost 2 years ago

Brian....I understand....that is a hard one to swallow but we will pay them....we just go forth and complete the transaction....it's happened a few times....we want the deal....we don't want to hang out dirty laundry in front of the buyer or seller....we just want to go on to the next thing....the positive side is that we always get the listing next time around and it's well worth the effort....you have to look at it that way.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

It's so nice to hear you say that! I am surprised how many listing agents do not return calls and do try to double end their deals. Good to hear of honest Realtors.

Posted by Mary Campbell almost 2 years ago

My first BIC taught me that there's enough out there for all of us, and that the golden rule prevails. Cherish that lesson!

Posted by Debbe Perry 828.439.3084 Morganton/Lake James NC (Real Living Carolina Property ) almost 2 years ago

Mary.....Most realtors ARE honest.....it only take a few of the other type to put a cloud over the entire industry.....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Debbie....those were good lessons from your first broker.....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

I guess I came from a different world since I do everything I can to avoid representing more than one side of the transaction. I list and sell. I don't mind designated agency, but I try very hard not to participate in dual agency at all. In NC & SC, dual agency basically means you can't help either side negotiate. In a nutshell, it's limited representation. I like full representation for both sides and it has always worked out well for me. If a person chooses to remain a customer, I have them sign a form stating they've received the agency brochure and declined agency representation.

I've only had a few listing agents act unprofessional initially. It's hard to be rude to someone who respects your position, so they softened up quickly!

Posted by Spring Haigler, CRS, GRI, RSPS (Seaside Realty Company) almost 2 years ago

Spring.....my team members also dislike participating in dual agency....we are listing agents and we will cooperate with anyone including a facilitator.....if they have an interested party, the commission is theirs.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

We totally agree and appreciate anyone who can bring us a buyer.  We will gladly split our commission with a cooperating agent and refuse to list properties with a cut-rate buyer's agent commission;  Which is getting more and more common with some listing agents.

Posted by Derrick Guevremont Rochester MN Homes for Sale (Counselor Realty of Rochester) almost 2 years ago

Derrick and Sara.....smart thinking.....and they'll bring you their buyers.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Derrick and Sara.....smart thinking.....and they'll bring you their buyers.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

Barbara, It's always nice to feel the comfort of a cooperating broker and know that they won't "steal your buyer"...

Posted by Don Wixom (RE/MAX Advantage Nampa, ID) almost 2 years ago

Don.....we only want our listings.....we want you to sell them.....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

I like your attitude Barbara. Please don't move to the West Coast. :>)

Posted by Tigard Oregon Homes for Sale, Wayne B. Pruner, Realtor, GRI (Oregon First) over 1 year ago

Wayne.....so, you don't market to buyer agents on the west coast??????  I could make a bundle there.

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) over 1 year ago

I agree. A great buyers agent is worth their weight in Gold!

Posted by Dennis & Terri Neal (RE/MAX, Big Bear) over 1 year ago

Dennis and Terri....I fully agree.....hope you have a good week....

Posted by Barbara Todaro "Franklin MA Homes" (RE/MAX Executive Realty ) over 1 year ago

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