"#1 Team in Franklin's #1 Office"...Call 508-520-9881: The First Visit Of The Two Step Listing Presentation....The Real Test!

The First Visit Of The Two Step Listing Presentation....The Real Test!

We never forget a first impression.  They are lasting.  The pre-listing presentation is as important a step in the listing process as the final visit and presentation of the value of the property.  If the personalities of the agent and the homeowner do not mesh, the final presentation is futile.

Real estate agents must be chameleons because we deal with so many different personalities and backgrounds.  Everyone likes to work with people who act as they do and have qualities that are similar to theirs.  We like us!!  It’s important to find a common ground; an area of commonality with thoughts that are similar; and by the time we leave the property, a feeling of harmony.  All of that needs to be accomplished at the first meeting.

The first visit is a preparation for the final visit.  We’re setting the scene and establishing a positive attitude and a common ground.  We’re preparing to create our team before we are granted that authority to begin the process of marketing for that team. 

The agent and the seller must work as a team and the agent is the captain.  If the seller is working against rather than with the agent, there is no team and there will be no listing.  Within the first few minutes of meeting the seller, the agent must identify that personality and become one!!  That's the "first real step" in listing property!!!

 


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Comments

Hi Barbara, so true! Last year I went on a listing presentation and new right away that I would not be able to work with the husband...the wife OK, but the husband had a real bad attitude and I did not like his personality...needless to say I did not get the listing...nor did I want it.  The first visit was the real test for me... Suggested!

Posted by Rebecca Gaujot, Lewisburg WV Real Estate, Greenbrier Cty (Rebecca Gaujot, & Coldwell Banker Stuart & Watts Real Estate) 11 months ago

Rebecca....that's one of the great values of a two step presentation....you have the time to size up the personalities....if it's not a good fit, you'll be miserable and it won't have good results....congratulations for recognizing that..... that's the sign of a true professional.... don't just settle for all of it... make sure it fits....:)

Posted by Barbara Todaro "New Franklin MA Homes" (RE/MAX Executive Realty ) 11 months ago

Wow are you saying you still do a two stepper I have not heard that for years. What happens if the owner is interviewing agents in between. As a listing agent this is very interesting.

Posted by Charles Stallions, 800-309-3414 - Pace & Pensacola Short Sales and Foreclosures (Charles Stallions Real Estate Services ) 11 months ago

Charles..... we do a two step and so don't most of the other top listing agents in our area.....sellers expect it....we prepare them for it when we make an appointment for the first visit.... if they say they want a price with one visit, we give it.... but the two step is to our advantage.... we leave a brochure (three ring binder with many different inserts and charts) other agents can't compete with it.... we listen during the first step and make assessments of personality and attitude.... if it's something we don't want, we will finish and then decline on the listing..... we fully expect all listing appointment to have two or three other agents visiting.... on occasion, we're the only ones.... we're #1 in the area for listings, sales and our office is also.... why go with #2 or #10....we do have a degree of confidence and touch of arrogance!!!

Posted by Barbara Todaro "New Franklin MA Homes" (RE/MAX Executive Realty ) 11 months ago

I love the metaphor of the chameleon. We need to adapt for sure. It also helps to know when to shut up (I think that you have written about that a few times.)

Posted by Escondido Real Estate - North San Diego County Homes (Broadpoint Properties) 11 months ago

Melissa.....ha....I'm running out of things to write about!!!!!  :0

Posted by Barbara Todaro "New Franklin MA Homes" (RE/MAX Executive Realty ) 11 months ago

Wow, Barbara, very well said! We like US! You are right.

It is interesting how some owners make you feel during presentation.. I do feel like I am a chameleon sometimes :)

Thanks for sharing,

Tatyana

Posted by Tatyana Makarov Your Greater Hartford Area Realtor (Coldwell Banker Residential Brokerage) 11 months ago

Tatyana.... I'm sure you are a chameleon especially if you're a good listing agent....that's one of the qualities that's required....

Posted by Barbara Todaro "New Franklin MA Homes" (RE/MAX Executive Realty ) 11 months ago

I agree with you completely Barbara.  It's important that the listing agent be able to work with the seller.  If there is going to be too much friction, many times it's better to walk away.  Many times this is established the very first time you meet someone :)!

Posted by Brenda Mullen-ABR, e-Pro-210-807-0819 Selling San Antonio TX Area Real Estate (RE/MAX Access) 11 months ago

Brenda...yes, you'll know with that first meeting if you will be able to work well with a potential client....

Posted by Barbara Todaro "New Franklin MA Homes" (RE/MAX Executive Realty ) 11 months ago
Barbara, this is so true. I remember thinking during a listing appointment that something just didn't "click" at the first impression. It almost never gets better as time goes on.
Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) 11 months ago

Hello Barbara! Agents have to know a little about psychology and personality traits to be able to adapt to different personalities. I try to adapt as much as I can, but sometimes it's not easy!

Posted by Rose King / Friendswood / Pearland Homes (UTR, Texas Realtors) 11 months ago

Hi Barbara.  You don't get a second chance to make a first impression.

Posted by Webster, Ma Conrad Allen, Realtor (Re/Max Professional Asociates) 11 months ago

Barbara...as an avid golfer, we call the do over a Mulligan...but no one I play with allows a second chance at taking that first shot.

Posted by Steve Loynd/ 800-926-5653, White Mountains NH (Steve Loynd, Alpine Lakes Real Estate Inc., Loon Mt, NH.) 11 months ago

Hi Steve.... listing presentations are a one shot deal....

Posted by Barbara Todaro "New Franklin MA Homes" (RE/MAX Executive Realty ) 11 months ago

Hi Barbara, I complete a two step process too.  Not only are they interviewing the agent, we are interviewing them as well to see if there is a good fit.

Posted by Bernadine Eberle (Keller Williams Realty - Texas) 11 months ago

Bernadine..... yes, and that's what I like best about the two step process.... it gives both parties the ability to decide and decline....

Posted by Barbara Todaro "New Franklin MA Homes" (RE/MAX Executive Realty ) 11 months ago

Good Afternoon Barbara, i have to say without a good first presentation, you may not get a second. Have a great Sunday

Posted by Scott Godzyk, One of Manchester NH's Leading Agents (Godzyk Real Estate Services) 11 months ago

Scott....that's very true..... the first step is very important....

Posted by Barbara Todaro "New Franklin MA Homes" (RE/MAX Executive Realty ) 11 months ago

Very interesting. I love getting a perspective on how other agents do listing appts. and yours sounds very effective. I have also often had that experience where you feel a clash of personalities. Sometimes these days I'll simply point it out and see if we can talk about it openly.

Posted by Linda Schneider (Real Estate Business Coaching) 11 months ago

Linda.... if it's high maintenance and there is going to be an extreme difference in personalities, I'll decline.... it's still a numbers game and we don't need to battle....that takes energy....not a good use of time....

Posted by Barbara Todaro "New Franklin MA Homes" (RE/MAX Executive Realty ) 11 months ago

Really like being able to see a variety of perspectives from different listing agents.  I know tat there are a variety of opinions on whether to do a 1 or 2 visit listing presentation.

Posted by Laura Murray - Search Montgomery Co., MD for homes www.MDRealEstateOnline.com (Weichert) 9 months ago

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