RE/MAX Executive Realty: Print Marketing | Strong Healthy Marketing | Makes Our Phone Ring

Print Marketing | Strong Healthy Marketing | Makes Our Phone Ring

The purpose of marketing is to be noticed.  If you’re not noticed, you and your inventory will sit idly. I love print marketing, and I would estimate 40% of my marketing program is offline. I complement the offline with online marketing.


The name of this local newspaper is Local Town Pages, and it’s mailed monthly to every residence in the town of Franklin MA.  We take full advantage of every issue and offer a Free Market Analysis; display our listings; give recognition to our agents; and provide our contact information for buyers and future sellers.


We get plenty of mileage from this full page. If print marketing is to be effective, it needs to be large and seen. The value of a small line ad or block ad will be lost on the page.


Here’s our ad for the month of August.



Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2017 Barbara Todaro

                               All Rights Reserved

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New Homes in Franklin Massachusetts
Comment balloon 17 commentsBarbara Todaro • July 13 2017 06:39PM


Thanks for sharing what you are doing with your marketing in your area. I always like hearing about what is working. 

Posted by Scott Petersen (Client First, Realtors - Canton, MI) 4 months ago

Hi Barbara

Love the new photo! And I really like that ad - you are fortunate to have a local paper that gets mailed monthly to all homes in Franklin. You certainly are making good use of the opportunity. How many homes is that?


Posted by Jeff Dowler, The Southern California Relocation Dude - Carlsbad (Solutions Real Estate ) 4 months ago

Hi Barbara, real estate is local, knowing our market and doing whatever it takes to be in front of our target audience is the key. Awesome ad in your local paper!

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) 4 months ago


Each market is different, and like you we see the value of print, and bless those who are talking about it being old fashioned and out of date.  They make those who undersatnd how to use print, successful.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing (Napa Consultants) 4 months ago

Hi BarbaraT- I like the new profile photo!  And like you always say Market like you mean it!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) 4 months ago

Love how you use print media! It only works IF you use it. Thanks for your sharing generosity.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 4 months ago

Thank you very much for sharing some of your successful business practices.

Posted by Roy Kelley, Roy and Dolores Kelley Photographs (Realty Group Referrals) 4 months ago

Hi Barbara --- size does matter!   The Todaro Team is making a big impact with their print marketing.  Good job.  

Posted by Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393 (Coldwell Banker Residential Brokerage) 4 months ago

Nice new picture Barbara. I almost didn't recognize you! I was glad to read this post. When we were trying to sell out home in CT in 2014, we had 2 real estate agents tell us they don't bother with print marketing because studies show most people only use the internet for searching for a new home. I searched everywhere I could to look for a home, including print ads so I was rather annoyed at their choice to only do internet marketing for our home.

Posted by Karen Hellier, Freelance Writer for Professionals, North Georgia (Freelance Writer) 4 months ago

Barbara, you showed me long ago to spread the real estate tentacles in many pays well for me & my postcards keep me front & center in sellers minds & they call me when they need me.

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) 4 months ago

Ginny Gorman imagine if you had that marketing plan years ago?  keep working only gets better with age!!

Posted by Barbara Todaro, "Franklin MA Homes" (RE/MAX Executive Realty ) 4 months ago

Well, Skinny, I can add my 2 cents.  Old school is still school and school works, when you attend.

I think good mileage is bang for the buck.

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) 4 months ago

Good morning, Jay Markanich those who pay attention while in school are the ones who benefit... get mileage.... oh wait, get alot of bang for their buck!!!  Skinny's good... I like it!

Posted by Barbara Todaro, "Franklin MA Homes" (RE/MAX Executive Realty ) 4 months ago

I agree that mixing up the marketing is the way to stay front and center to a larger audience. Love your ad too and your new head shot, Barbara!

Happy Saturday!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

I'm amazed that 40% of your marketing is done without the internet!  That's proof that we all have our different niches.  As long as you track where your business comes from, and you know which marketing dollars give you the best return, Realtors will succeed in this business.  I'm always interested to hear what works for other Realtors, so thanks for sharing!

Posted by Lee Keadle, Keadle Real Estate Group (Carolina One Real Estate) 3 months ago

Terrific to see you are using print advertising so effectively with great results. It really makes good sense and I appreciate you sharing.

Posted by Gregory Manns, Palm Springs Area Realtor HomeSmart Professionals (HomeSmart Professionals - Palm Springs / La Quinta, CA) 3 months ago

Your ad looks extremely effective. I'd love to know your thoughts on American Lifestyle magazine. Personally, I think it's the best piece of print collateral around, but I'm obviously a bit biased.

Posted by Luke Acree, Making Agents Memorable (ReminderMedia) 3 months ago